Household Consumption Survey

Nowadays, with the improvement of people's living standards, various types of household products have become the largest consumer expenditures for many families after buying a home. In recent years, household consumption has increasingly emphasized diversification, individuation, and quality. The concept of healthy life and rational consumption concepts have also been continuously strengthened, supporting mainstream consumer behavior. Recently, a targeted online survey has been launched. Through sample questionnaires, household consumption behaviors of ordinary households in Chengdu have been sampled and analyzed to guide household consumers in rational consumption and healthy consumption.

According to the survey, half of the interviewed consumers said that they would choose “brand home improvement company”, but half of the respondents still choose other channels, and even 19% prefer to choose “guerrilla” and not professional Home improvement companies show that home consumers have lost trust in some home improvement companies.

Value for money as the biggest driving force for consumers to pay for the home improvement process as a pivotal part of the home improvement design and base construction undoubtedly subject to the attention of home consumers. However, in the actual operation of "decision over budget" often occurs, many consumers are more sensitive to the budget for decoration expenses. According to the survey data, nearly 50% of consumers think that it is important to save money for home improvement, but at the same time they value “health and environmental protection” and “quality of construction” (92% and 96% respectively).

From the survey results, although the vast majority of consumers clearly understand the importance of home improvement design, when asked “whether they are willing to pay for the decoration design”, 35% of the “as the case may be” choices clearly indicate that “no 23% are willing to pay. In fact, a good design can not only make home decoration, but also save money for consumers through rational use in many aspects. But the reality is that on the one hand, consumers are important to design. The recognition, on the other hand, is the ambiguity of designing a bill, which shows that home improvement companies have not yet received unanimous approval from consumers in terms of design standards and design fees.

62% of consumers who lack trust are personally supervised. Although half of the consumers surveyed stated that they would choose “brand home improvement company” because these brand companies are more secure in terms of price system, construction technology, and after-sales service, they still have half The interviewed consumers chose other channels, and even 19% of the consumers prefer to choose “guerrillas” and not select professional home improvement companies, showing that the home consumers’ lack of trust in some home improvement companies. Some consumers use the method of purchasing main materials on their own, while choosing the “guerrilla” with a lower price or the project manager receiving the private order. "It took so much money to hand over the construction site to a professional home improvement company. It is better to be more practical and to save money." Some respondents told reporters in this way.

In addition, more than 60% of consumers indicated that they will “supervise the work in person” during the renovation process. Even among those who choose to build a “brand home improvement company,” more than 30% said that they will “supervise the work in person”. It is noteworthy that although the supervisors are relatively professional in this respect, only 11% of the supervisors or supervision companies that choose to invite home improvement companies are selected.

Emphasis on the after-sales consumer expectations Quality assurance survey, home consumers in the "convenient traffic", "store brand and environment", "product price", "after-sales service", "supporting facilities" and other alternative options, the most The emphasis is on “after-sales service” with 21% and 39% respectively for 4 points (high impact) and 5 points (highest impact); and 1 point (low impact) for “product price”. This accounted for 43%... It can be seen that the simple price war is no longer the only factor affecting consumers' orders. Nowadays, for the propaganda methods such as "lowest price" and "ultra-low price" that merchants often play, household consumers tend to become more rational, instead of just looking at the price factor, they will comprehensively compare the cost-effectiveness of their products.