Plug in the wings of capital to achieve full competition in the industry chain
It is understood that in 2010, the total output value of China's home furnishing industry has exceeded 1 trillion yuan, surpassing the automotive industry for the first time. According to the data, there are 80,000 furniture companies in China. Although there are many brands, there are few well-known brands that consumers are familiar with. In recent years, despite the rapid development of China's home furnishing industry, most small and medium-sized enterprises are still in the stage of manufacturing factories. They have few original designs and many plagiarism components, and most of the sales channels are controlled by dealers. Suffered from fatal effects. While facing the competition of products, the home furnishing enterprises also face the comprehensive competition of the industry chain and the competition with time. An imported panel furniture production line needs tens of millions of yuan at all times. The financial pressure faced by the enterprise is heavy. Rolling development is no longer enough to meet the huge financial needs. To achieve rapid expansion and improve the ability to combat market risks, we must use the power of capital and plug in the wings of capital to achieve expansion at the fastest speed.
Take the Meike Group, one of Asia's largest furniture manufacturing companies, as an example. The Meike shares of its subsidiary landed on the Shanghai Stock Exchange in 2000. In the domestic market, Meike did take a step forward. As early as November 2000, Meike (600337.SH) raised 510 million yuan through an initial public listing, and the board of directors used 200 million yuan to develop furniture in the domestic market. Construction of chain sales network. In May 2011, Meikemeijia's 50th national chain store opened in Shijiazhuang. The Meikemeijia brand has a profound impact on the Chinese people's home lifestyle. Fei Xiang, general manager of the Sino-German Securities Investment Banking Department, mentioned in a speech on January 8, 2011, "How to Connect Home Enterprises to the Capital Market", "Meike reached 800 million at a time through targeted additional issuance, 2010 Rising to 1.2 billion (of which 500 million will be used to acquire shares in the company and the rest will be used to expand the scale of the chain), this continuous support ensures the funds needed by Meike to help it develop better and sustainably.
Leading companies in the home building materials industry look forward to breaking the market
According to analysis by industry insiders, financing and listing involves complex levels and interests of all parties, which can be described as a tortuous process. Most of the home furnishing companies that have been successfully listed have been brewing since a few years ago, and even repeatedly postponed the plan. Despite this, there are still many people who believe that domestic home furnishing companies have embarked on or are about to launch an IPO (Initial Public Offering), and the listing will surely become a hot spot for the home furnishing industry to pursue one after another.
Zhang Ren, Secretary-General of the China Building Decoration Industry Association, believes that "regardless of whether the company can be successfully listed, this is at least a new change in the industry in 2011. Everyone has new thinking about their own development. Integration and alliances are trends." Red Star Macalline and Anxin Flooring are all brand enterprises that have been listed on the market in the past two years. Among them, Red Star Macalline has a foreign investment background, the capital operation and expansion capabilities are second to none in the industry, and it screamed the slogan of listing in 2012. Although the actual home, Yuexing Home, etc. are mainly based on their own funds, they also have a high reputation and influence in the industry. The date of listing has entered the countdown.
In addition to the news of the listing in the field of circulation channels and manufacturing, the Shenzhen Furniture Industry Association, a representative of the service field, also reported that it tried to rely on exhibitions, stores, industrial education colleges, furniture newspapers and other projects to go public.
In addition, 10 enterprises such as Shenluda, Brilliant Plumbing, Xishi Co., Ltd. and Jiumu Group in Quanzhou, Fujian Province have begun to enter the road of transformation. As for why the shareholding system reform should be implemented, the answer they gave was: "After certain success, the enterprise should be handed over to the society, and let the society's funds and shareholders participate."
Start a new game in the capital market
With the increasing focus of the capital market on the tilt of the home furnishing industry, outsiders are also constantly changing their long-standing impression of the 'small industry' of home furnishing. Some people in the industry believe that the current tendency of China's economic dualism is serious. The appreciation of the renminbi externally depreciates internally, and it is obviously worth trying to learn from the capitalist nest when various capital transactions are difficult to reconcile.
A financial crisis that has not been encountered for a hundred years has added fear to the capital chain for many small and medium-sized enterprises. Large furniture companies that have always been "not bad" are also eager to move closer to capital. Absorbing risk investment has become a bottleneck for large furniture companies to achieve industrial upgrading and rapid expansion. Listing is clearly one of the effective ways to quickly raise funds to resolve funding problems, enhance the company's brand, and achieve company expansion.
Industry insiders pointed out that domestic and foreign private equity and venture capital industries have paid more and more attention to China's home furnishing industry, and more home furnishing companies will gain attention in the capital market in the future. Under the impetus of capital, big fish eat small fish, fast fish eat slow fish, this is an inevitable fact. Capital predators certainly have a positive role in promoting the development of China's home furnishing industry, but the corporate mentality is also very important. In the end, if you want to use capital to complete your great business dreams and realize business value, you still want to spend money, cash out, and manufacture Financial bubble. In any case, it is an indisputable fact that the capitalization operation of Chinese home furnishing enterprises will increasingly become the focus of the industry.
Here, the author believes that listing is on the one hand financing, on the other hand is marketization, is a way to survive the fittest, and at the same time is to promote the home building materials industry gradually toward the process of transparency. Although the process is cruel, it is a necessary transformation journey. Perhaps it is difficult for distributors of many brands to maintain the current high profits, but in a few years it is bound to produce several low-margin, high-quality industry brands such as the home appliance industry, and even commercial brands, which is of great significance.
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