"Furniture Serving the Countryside" Activity Brings Modern Kitchen and Bathroom Culture to the Rural Market

Promote structural adjustment and industrial upgrading, and guide consumption to expand domestic demand. Following the "home appliances going to the countryside", another inclusive farmers' "furniture service to the countryside" activity was launched recently, aiming to introduce modern kitchen and toilet culture into the rural market.
A few days ago, the reporter learned from the press conference on the expansion of domestic demand service new rural construction jointly held by the China National Light Industry Association, the China Household Electrical Appliances Association, the China Furniture Association, and the China Hardware Association. The four major capitals of furniture trade-Guangdong Lecong, Hebei Xianghe, Jiangsu Houkou, and Chengdu Wuhou, jointly initiated the initiative to expand domestic demand, comply with the new trend of urban and rural coordination, and upgrade farmers' consumption. The tertiary market has a positive impact.
According to the relevant person in charge of the Furniture Association, the promotion of "furniture serving the countryside" can promote the organic connection of furniture production, circulation and farmers' demand, which is conducive to digesting the excess capacity of furniture products and expanding the space for enterprises to adjust product structure and promote the healthy development of the industry. Promoting "furniture to serve the countryside" can directly increase farmers 'consumption capacity, mobilize farmers' enthusiasm for purchasing, and truly start domestic demand, especially rural consumption; it can enable more farmers to use furniture products with high cost performance and guaranteed services; Many enterprises pay attention to the rural market, constantly establish and improve the production, circulation and after-sales service network facing the countryside, change the long-term formation of a single supply structure facing the very different urban-rural dual structure, and achieve coordinated and sustainable development.
"Furniture service to the countryside" is realized through profit-making by furniture sales enterprises and furniture production enterprises, and also includes aspects such as product development direction and service network settings. Once this activity was launched, it immediately received a warm response from the four major furniture trade capitals.
It is understood that each of the four major furniture commerce has a sales floor of nearly 7 million square meters, and nearly 10,000 furniture commerce sales enterprises, which has a great impact on the wholesale sales of furniture throughout China. At the same time, a large part of the consumer groups facing the four major markets live in townships and below, which also has a great impact on rural furniture consumption. The four major markets decided to establish an "alliance" to coordinate the pace of unification. At present, the participating enterprises of "Furniture Serving the Countryside" are recommended by the four major markets, and the first batch of furniture stores and production enterprises have been identified. In addition, the Furniture Association also organized some related activities, inviting Beilin, Donglin, Nanlin and other nearly ten colleges and universities as supporting colleges to hold the first "China Rural Furniture Design Competition" to build momentum for "furniture serving the countryside".
According to the relevant person in charge of the Hardware Products Association, the kitchen and toilet is an extension of the hardware industry, from the whole kitchen, shower room, to each specific component, all belong to the kitchen and bathroom industry, it is a collection of many hardware products. With the deepening of new rural construction, rural infrastructure construction, farmers' living conditions and income levels have been rapidly developed and improved, allowing farmers to use healthier and safer kitchen and bathroom products such as gas appliances, stoves, range hoods, etc. become possible.
"Introducing modern kitchen and toilet culture into the rural market" has a positive impact on improving the living conditions of farmers and expanding domestic demand, and is more conducive to driving rural consumption. Carrying out kitchen and bathroom products to the countryside can quickly and directly increase the consumption level of farmers, and use it as a lever to expand consumption outreach, stimulate rural market consumption, and further expand domestic demand; it is conducive to the development of kitchen and bathroom and promotes industry Structural Adjustment. Carrying out kitchen and bathroom products to the countryside can help enterprises enter the countryside more quickly and smoothly, and shift from an export-oriented economy to both domestic and foreign markets, creating favorable conditions for industrial structure adjustment and steady and healthy development; it is conducive to corporate recovery. Compared with the first- and second-tier cities where competition is already quite sufficient, the rural market is a blank, so when the new round of economic recovery, the third and fourth-tier markets will surely become an important strategic goal for hardware kitchen and bathroom enterprises; It will help improve the lives of rural consumers and experience the modern kitchen and toilet culture.
The reporter learned that in the next step, the Hardware Association will carry out three major actions: choose the kitchen and bathroom manufacturing enterprises with excellent quality and brand guarantee in the industry, such as Wanjiale, Wanhe, Yingxue, Deyi, Vantage, Shuaikang and other well-known brands in the industry , Urging them to develop products suitable for rural environments; relying on more than 30 characteristic industrial bases and closely contacting local governments to create favorable conditions for kitchen and bathroom products to the countryside; assisting enterprises to structure marketing channels and after-sales service systems. The Federation of Industry and Commerce Real Estate Chamber of Commerce cooperates to make kitchen and bathroom products directly matched with hardcover housings, and connect production and sales. It is hoped that through shorter circulation chains and direct services, channel costs will be reduced, and consumers will be directly benefited. Kitchen and bathroom products and modern kitchen and bathroom culture are introduced into the lives of rural consumers.

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