Development research report shows: China's door industry presents new trends

On May 21st, the China Door Industry Development Research Report released by China Construction Metal Structure Association, China Building Decoration Materials Association and China Industry News Association showed that China's door industry is facing more development opportunities and showing green development , Personalized development, improvement of technological content, brand building and product export increase five major development trends.

The Chinese door industry covers five types of doors: wooden doors, steel doors, steel-wood doors, automatic doors and lift doors. This is the first time the concept of the door industry has been proposed. According to the China Door Industry Development Research Report, as of the end of 2010, China's door industry manufacturing enterprises have exceeded 11,000. Among them, there are more than 4,500 companies with an annual output value of more than 10 million yuan, with an annual output of more than 19,896,998 yuan (sets / unit), an annual output value of 189.193 billion yuan, an annual profit and tax of 16.081 billion yuan, and an export value of more than 1.5 billion US dollars.

The research report on the development of China's door industry shows that during the "12th Five-Year Plan" period, China's door industry will gestate a new round of development. With the sustainable development of the Chinese economy, energy-saving and environmentally friendly door industry products will certainly have greater market space. The continuous implementation of national affordable housing construction, urbanization and new rural construction, and the transformation and upgrading of industrial enterprises will also bring more opportunities for the development of the door industry, and present five major development trends.

One is the green development trend. As the country attaches importance to energy conservation and environmental protection work and consumers' awareness of environmental protection and low-carbon awareness, the door industry will definitely follow the trend and develop in the direction of green environmental protection. On the one hand, the use of environmentally friendly, low-carbon raw materials, on the other hand, companies will definitely speed up technological transformation work, optimize the process flow, introduce more automated production lines, and save energy consumption of raw materials consumed in the production process.

The second is the personalized development trend. With the improvement of quality demand and consumption level, the design and production of the door industry will be driven towards individualization and differentiation. Enterprises will pay more attention to independent intellectual property rights and enhance their core competitiveness.

The third is the rising trend of technological content. With the increasing demand for scientific and technological innovation and labor productivity improvement, increasing the value of products, and looking for a larger and better development space, companies will increase investment in technology improvement, refined design, scale, and automated production to accelerate The transition from traditional manual production to industrial mechanized production has transformed the trend of increasing technological content into the trend of improving the quality of enterprise development.

Fourth, the trend of brand building. With the development of the industry and the upgrading of competition, consumers' consumption power for brands has rapidly increased. Brand building will become a door industry enterprise, especially leading companies to win the commanding heights of the market. Each category brand will face integration and the number of brands will be reduced. , Industrial resources will be further concentrated to well-known brand enterprises.

Fifth, the trend of increasing product exports. China's door industry has a good export development space and a better market prospect. Leading enterprises in various industries focus on product quality and technological content, and already have the conditions comparable to international brands. With the improvement of the world economy, some developed countries' purchasing momentum in China is increasingly strong, which is conducive to expanding the export of China's door products. The export of door products will increase year by year.

It is reported that the report also introduces the current status of China's door industry standardization and related standards and certification of door industry. As of 2010, China's door industry has more than 50 corresponding national and industry standards.

The research report on the development of China's door industry also shows that although the five major door industries, wooden doors, steel doors, steel-wood doors, automatic doors and lift doors, are currently facing different issues in their respective development, there are some commonalities. problem. These problems are concentrated in: the national standards are more scattered, and a unified standard system has not been formed; the market demand of the door industry may be affected by the market environment; the environmental protection and energy conservation issues and safety performance issues are more prominent, among which, the wood door industry Environmental protection and energy conservation issues are more prominent, and safety performance issues are more prominent in automatic doors, lift doors, and steel doors; product quality is uneven, quality supervision and inspection links are weak; enterprise brand building does not pay enough attention to create well-known brands Low awareness; rising raw material prices, increased labor costs, and squeezed or narrowed profit margins; small product differentiation, more homogenization, and lack of core competitiveness; "three families and one division" (entrepreneurs, technical experts, management experts, (Master of mechanics) and other aspects.

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