Ecological kitchen • Green moving the future——The third China Cabinet Festival 2011 is about to open

The 3rd China Cabinetry Festival 2011 will consolidate the leading edge of the company's "green manufacturing", actively play the role of the business chain, and drive upstream and downstream to create a green industrial ecosystem. During the Cabinet Festival, a series of theme activities will be held, and the influence of the strong media in the industry will be used to promote the popularity and influence of the Cabinet Festival to the whole country. The Organizing Committee of this cabinet festival has announced a series of theme activity plans, and expressed that with the influence of the industry's strong media, it strives to turn the China cabinet festival into the annual brand festival of the cabinet industry.

1. Launching "Ecological Kitchen? Green Moving Future" The third China Cabinet Festival Initiative unit launched the first batch of about 30 cabinet enterprises as the initiative unit to jointly promote the in-depth development of the Cabinet Festival theme activities.

2. The “eco-kitchen? Green moving the future” store and terminal store promotion activities were held in the traditional low season of cabinet sales in July and August. Kitchen? Green Future "is the theme of the store and terminal storefront promotional activities. Each participating company uses the logo and VI of the Cabinet Festival to carry out promotional activities according to the characteristics of the company and ignite the cabinet consumption boom.

3. Publication of "White Paper on the Development and Consumption of China's Cabinet Industry" and "Cupboard Festival Cultural Manual"
Guide green consumption in an all-round way, and truly introduce consumers to how to buy health cabinet products, guide consumption, protect consumers' legal rights and establish brand enterprises. The "White Paper" aims to correctly guide consumption and protect the legitimate rights and interests of consumers and enterprises. The "Handbook" promotes a qualitative leap in China's cabinet industry by promoting kitchen culture.

4. Hold a summit forum on the theme of "Green New Future" Under the proposition of corporate social responsibility in the cabinet industry, how to complete industrial upgrading, specially invited famous brand marketing experts, industry experts to focus on the sword, explain the way of management, and guide industrial enterprises Take the environmental protection route, produce environmentally friendly products, develop green environmental protection in the future, and grasp the trend of the cabinet industry in the future.

Fifth, to help the Cabinet Festival, environmental protection, I first go to the Weibo Le Kitchen Interactive Cabinet Festival Organizing Committee to open Sina or Tencent Weibo platforms. The Cabinet Festival released a Weibo interaction on the topic of environmental protection a month ago. For the majority of netizens and potential consumers across the country, we will strengthen the brand deepening and social attention of the Cabinet Festival in an interactive manner.

6. The “Ecological Kitchen? Green Moving Future” national 20 cities signature event is aimed at potential consumers across the country. To strengthen the social attention of the cabinet festival and enhance the social image of the entire industry with a charity event that matches the theme of this cabinet festival.

7. The national collection of cabinet industry mascots In the early stage of the cabinet festival, the nationwide collection of cabinet industry mascots was conducted through the Internet to enhance the vitality and appeal of the cabinet industry.

8. Host the third China Cabinet Festival Pearl River Tour Carnival Party. Outsiders in the industry gathered together to share a cupboard corporate cultural feast, cabinet enterprise talent show, and various enterprises choose to send programs and talent shows.

It is reported that with the joint efforts of the cabinet industry and all parties in the society, China Cabinet Festival is gradually becoming an annual brand festival; its holding promotes the overall promotion of China's cabinet industry in the future and even the exchange of world cabinet industry and culture. All will have important significance and influence. It is bound to become a cultural festival, business festival, and joy festival with industrial characteristics and wide influence in the Chinese cabinet industry!

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