Floor Marketing usher in a new era of how companies win at the terminal

The phenomenon of floor homogenization is full of products, brand operations and other aspects, which is an indisputable fact in the flooring industry. When a company makes locks, other companies immediately develop lock-in technology. When a company does antiques, other companies follow suit. When companies apply for exemption, other companies also apply. Please spoke for the spokesmen, product certification and well-known trademarks. common. How to break the homogenization of the floor, so that their own floor new products have a stronger market share? It is very necessary to open up a new era of floor marketing and do a good job of the terminal.

Grasping the main contradiction in the new floor-to-floor marketing and finding the key button to solve the problem, breakthroughs in key points and simplistic operations can often solve the difficulties of terminal promotion.

In the process of new product promotion, if advertising is a love letter issued by the brand to consumers, then the terminal is the first encounter between the brand and the consumer. Consumers may fall in love with the brand itself because of the wonderful “love letters”, impulsive and open minded, and generate consumption, but most consumers will still choose to “love letters” hidden in the heart, if they come to the dating site, if nothing happens, the terminal. Through careful observation and communication, face to face the wonderful brand, and then only open up their hearts and give emotions to the brand. Here, the terminal is not only the carrier of product sales, but also serves as the brand's role in promoting brand-new media.

The core value of sloganization and refining the core value of a product must be as sharp as the headline of the creative series, reaching the most sensitive nerves in the consumer mind, because it will be the first core message in the "terminal octalization" and be implemented in each of the terminal sales. Go to the details. Achieving a place in the minds of consumers also provides a powerful strategic defense for latecomers.

Product packaging symbolizes new products appearing on the terminal. Packaging is as important as television advertising. Therefore, we must attach importance to the packaging of new products as much as advertising creativity. In the era of excessive packaging information, it is most likely to leave a permanent mark on the minds of consumers.

The primary task of vivid display of terminal displays is to take the lead in passing an important sales message to consumers, that is, to make your new product jump out of many products, so that consumers will notice you in the first time, and secondly Make it easy for consumers to pick and easy to get. The significance of vivid display is that when other brands are whispering to the consumer, it is like a big horn, shouting the first sentence to your target consumer.

Only when the single-material scale marketing materials appear in the correct position can they be as valuable as the scenes and props in the drama to help sales and increase the score for the brand. The large-scale application of single materials can not only save costs, but also can have unexpected effects. Focus on attack can not only create visual impact, but more importantly, it can deepen the impression of new products.

On the one hand, the promotion staff's versatility is the careful selection of salespersons. Choosing promoters who are consistent with the personality and tonality of new products, terminal sales personnel are not necessarily just young women. In fact, according to the requirements of their “terminal advertisements” for “protagonists”, they can choose the sales personnel who are suitable for the product.

On the one hand, it is the systematic training of salespersons. The terminal promoter is the “protagonist” of the “terminal advertisement film” and is the brand spokesperson for this moment. Therefore, their dress code, manners and words are very important. For visitors who have not entered the buying state, they need to convey the core sales information. For customers who stand by and watch, they immediately need to show the entire advertising film with astuteness. For consumers who reach the purchase, they need to repeat for the next time. Buy a good foundation. According to the "script" of your product, train terminal sales personnel until they learn to perform.

The sales promotion of the new products is the most bogey for the promotion of new products. It is possible to apply a single method to scale and continuous use to the extreme, which inevitably brings out different effects.

Consumer communication spreads word of mouth to let consumers play the role of retransmission. Consumers who have been exposed to the product must not let go and buy it, let him go back with a good impression of the product and the product. If he does not buy it, let him take the product information back in order to deepen understanding of the product. If you can't buy it, he may become the protagonist of the re-transmission. It may also be converted from the potential consumer to the next real consumer. This is the power of word-of-mouth communication.

Timely feedback of information products Since there is a first date on the terminal and the consumer, it is possible to leave some basic audience information. The customer’s feedback on the product’s perceptions, favors, concerns, product information through which channels, etc., can be used as a direct guide to marketing efforts. This is the role of "terminal media" in the interactive communication.

"Terminal promotion of the terminal" from the practice, to the practice, at present, has been the corporate banner of the promotion of the terminal, leading the first-line marketing team, a terminal terminal into a new propaganda position, into the harvest of the sun Valley field.