Latex paints prepared specifically for children's room walls, although less than a decade in the market, are increasingly favored by consumers, especially parents. The children's paint products introduced by each brand have their own selling points, and the prices are slightly more expensive than ordinary paints. However, the reporter's investigation found that there is no standard for the children's paint market at present and consumers need to guard against “flickerâ€.
Children's paint prices are high "So many brands have introduced children's paints, advertising is similar, but I really don't know which one to choose." Ms. Hu, who will be renovating her home recently, has encountered such problems. As the child is younger, she is preparing to paint a special children's paint in the children's room. However, after visiting the building materials market, it was discovered that children's paint products were far more abundant and complicated than she thought.
A few days ago, the reporter came to Shilihe building materials street, in a hardware paint supermarket and the folk music building materials market, it is not difficult to find children's paint product sales prosperity.
Whether foreign brands Dulux, Fen Lin, Fook Lok House, PPG Master Paint, China Resources, or local brands such as Garboly, Mei Tushi, Foya, Jin Lanhai, etc., they have introduced one or two children's rooms respectively. Renovated product. In the promotional color pages and packaging buckets of these products, the words “children's room†are clearly marked in their applicable scope. Products also have different selling points. For example, Dulux's full-effect children's lacquers feature "natural bamboo charcoal factors, Zhuo Xiaoyi's scrub, expert color scheme", and the United States PPG Master's lacquer uses "Super 1800+ mature color options" as selling points.
In terms of price, children's paint is almost twice as expensive as ordinary latex paint. For example, 5L loaded rich Asian children's bedroom paint price is 288 yuan, while the same brand of ordinary interior wall paint only 130 yuan; China Resources Disney Magic lacquer price is 569 yuan / 5L, higher than its ordinary wall paint about 400 yuan The selling price.
Although the price is not cheap, its sales volume is not bad. Sales staff said that in recent years, more and more consumers choose children's paint to paint the children's room or even the entire house. These consumers belong to the high-end consumers who are extremely strict with environmental protection requirements. Buying children's paint is becoming a kind of Fashion shopping.
Children's paint market is not standardized It is understood that as early as 2004, Garbo Li, Fu Ya and other domestic paint companies have gradually launched the children's paint and its upgrade products. In recent years, many domestic and international coating brands have also launched children's paint products, and started high-frequency advertising and terminal promotion. After the high-profile brand intervention, many small and medium-sized brands have followed suit. The continuous improvement of consumers' environmental awareness has also accelerated the development of children's paint potential market.
A certain brand of wall paint did not highlight children's paint on the package, but posted “happy growth†on the lid.
Behind the development of the children's paint market, there are also some areas where consumers are puzzled. For example, each brand's marketing is very similar, not "VOC trend toward zero" is "low VOC"; not "3000 colors" is "infinite and colorful world."
When a reporter asked about the difference between children's lacquer and ordinary lacquer, the salesperson's answer was “more environmentally friendly and more colorfulâ€. More professional ones answered “easy to cleanâ€. However, when asked to provide specific data for product testing reports or hazardous substances, most brands said that they could not issue or were unclear. Even some small brands of ordinary paint and children's paint use exactly the same package, only on the lid with a sticker to write out the children's paint, the price will be a big cut.
In addition, some small businesses have also started to paint the children's paint market and launched their own children's paint products. This seemingly star-studded moon has disrupted the previously relatively calm market for children's paints. Although it has increased consumer choice, it has undoubtedly increased the difficulty of consumer choice.
There is no way to distinguish between quality and inferiority, and there is a great disparity in product prices. Behind the prosperity of the children's paint market is actually not standardized. Huang Hao, manager of Fowlele Paint Marketing Department, said that children's coatings are not yet mainstream in the company's product lines, and their sales are also small. For the immature phenomenon in this emerging market, it needs to be standardized and guided through such methods as corporate self-discipline.
The industry claims that children's paint should have four strict elements. Finlin Paint's General Manager of China's qualified children's paint should have the following four characteristics: First, environmental protection, VOC and other harmful substances should be extremely low or even zero; Second, scrub resistance, It is not easy to get rid of powder; the third is the gloss is higher than the ordinary wall paint, which can play a role in protecting vision; finally, it needs to be able to bring out rich colors.
When consumers purchase children's paint, the key is to see if there is any kind of paint on the spot. There are no irritating smells. Paint on the sample board to see if it is easy to wipe off, so that you can identify the quality. The product.
Children's paint is a great business opportunity for companies, but it is suspected of malicious speculation in the market. We call for relevant standards and regulations to be introduced as soon as possible so that the industry can develop towards sound health.
Regular dead child paint "No such check"
Generally speaking, paint products can be divided into inner wall paints, outer wall paints, wood paints, metal paints, floor paints, etc. according to the brushing position. Water-based paints, solvent paints, and powder paints can be classified according to the form. There is no child's paint or children's paint in this category, whether domestically or internationally.
The lack of specific standards Since there is no trace of children's paint in the paint's genealogy, the lack of industry standards for children's paint products is self-evident. Although China's first compulsory national standards for “restrictions on harmful substances in toys used in paints†were formally implemented on October 1, last year, national standards or industry standards for children's room interior wall coatings have not been introduced. At present, all paint companies are still implementing the universal national standard of "Restriction of Harmful Substances in Interior Decoration Materials Interior Coatings" issued in 2008, which cannot provide specific specifications for children's paints and other products.
Lack of supervision institutions Even though the well-known brands of children's paint products are relative to ordinary latex paint, they have indeed made stricter demands on various indicators. However, it is not ruled out that unscrupulous companies use “children†as a gimmick to hang sheep and sell dog meat. The State and Association does not currently have a special agency to inspect and supervise children's paint products of this type. In the test reports provided by companies themselves, their testing organizations often lack credibility and authority.
Children's paint prices are high "So many brands have introduced children's paints, advertising is similar, but I really don't know which one to choose." Ms. Hu, who will be renovating her home recently, has encountered such problems. As the child is younger, she is preparing to paint a special children's paint in the children's room. However, after visiting the building materials market, it was discovered that children's paint products were far more abundant and complicated than she thought.
A few days ago, the reporter came to Shilihe building materials street, in a hardware paint supermarket and the folk music building materials market, it is not difficult to find children's paint product sales prosperity.
Whether foreign brands Dulux, Fen Lin, Fook Lok House, PPG Master Paint, China Resources, or local brands such as Garboly, Mei Tushi, Foya, Jin Lanhai, etc., they have introduced one or two children's rooms respectively. Renovated product. In the promotional color pages and packaging buckets of these products, the words “children's room†are clearly marked in their applicable scope. Products also have different selling points. For example, Dulux's full-effect children's lacquers feature "natural bamboo charcoal factors, Zhuo Xiaoyi's scrub, expert color scheme", and the United States PPG Master's lacquer uses "Super 1800+ mature color options" as selling points.
In terms of price, children's paint is almost twice as expensive as ordinary latex paint. For example, 5L loaded rich Asian children's bedroom paint price is 288 yuan, while the same brand of ordinary interior wall paint only 130 yuan; China Resources Disney Magic lacquer price is 569 yuan / 5L, higher than its ordinary wall paint about 400 yuan The selling price.
Although the price is not cheap, its sales volume is not bad. Sales staff said that in recent years, more and more consumers choose children's paint to paint the children's room or even the entire house. These consumers belong to the high-end consumers who are extremely strict with environmental protection requirements. Buying children's paint is becoming a kind of Fashion shopping.
Children's paint market is not standardized It is understood that as early as 2004, Garbo Li, Fu Ya and other domestic paint companies have gradually launched the children's paint and its upgrade products. In recent years, many domestic and international coating brands have also launched children's paint products, and started high-frequency advertising and terminal promotion. After the high-profile brand intervention, many small and medium-sized brands have followed suit. The continuous improvement of consumers' environmental awareness has also accelerated the development of children's paint potential market.
A certain brand of wall paint did not highlight children's paint on the package, but posted “happy growth†on the lid.
Behind the development of the children's paint market, there are also some areas where consumers are puzzled. For example, each brand's marketing is very similar, not "VOC trend toward zero" is "low VOC"; not "3000 colors" is "infinite and colorful world."
When a reporter asked about the difference between children's lacquer and ordinary lacquer, the salesperson's answer was “more environmentally friendly and more colorfulâ€. More professional ones answered “easy to cleanâ€. However, when asked to provide specific data for product testing reports or hazardous substances, most brands said that they could not issue or were unclear. Even some small brands of ordinary paint and children's paint use exactly the same package, only on the lid with a sticker to write out the children's paint, the price will be a big cut.
In addition, some small businesses have also started to paint the children's paint market and launched their own children's paint products. This seemingly star-studded moon has disrupted the previously relatively calm market for children's paints. Although it has increased consumer choice, it has undoubtedly increased the difficulty of consumer choice.
There is no way to distinguish between quality and inferiority, and there is a great disparity in product prices. Behind the prosperity of the children's paint market is actually not standardized. Huang Hao, manager of Fowlele Paint Marketing Department, said that children's coatings are not yet mainstream in the company's product lines, and their sales are also small. For the immature phenomenon in this emerging market, it needs to be standardized and guided through such methods as corporate self-discipline.
The industry claims that children's paint should have four strict elements. Finlin Paint's General Manager of China's qualified children's paint should have the following four characteristics: First, environmental protection, VOC and other harmful substances should be extremely low or even zero; Second, scrub resistance, It is not easy to get rid of powder; the third is the gloss is higher than the ordinary wall paint, which can play a role in protecting vision; finally, it needs to be able to bring out rich colors.
When consumers purchase children's paint, the key is to see if there is any kind of paint on the spot. There are no irritating smells. Paint on the sample board to see if it is easy to wipe off, so that you can identify the quality. The product.
Children's paint is a great business opportunity for companies, but it is suspected of malicious speculation in the market. We call for relevant standards and regulations to be introduced as soon as possible so that the industry can develop towards sound health.
Regular dead child paint "No such check"
Generally speaking, paint products can be divided into inner wall paints, outer wall paints, wood paints, metal paints, floor paints, etc. according to the brushing position. Water-based paints, solvent paints, and powder paints can be classified according to the form. There is no child's paint or children's paint in this category, whether domestically or internationally.
The lack of specific standards Since there is no trace of children's paint in the paint's genealogy, the lack of industry standards for children's paint products is self-evident. Although China's first compulsory national standards for “restrictions on harmful substances in toys used in paints†were formally implemented on October 1, last year, national standards or industry standards for children's room interior wall coatings have not been introduced. At present, all paint companies are still implementing the universal national standard of "Restriction of Harmful Substances in Interior Decoration Materials Interior Coatings" issued in 2008, which cannot provide specific specifications for children's paints and other products.
Lack of supervision institutions Even though the well-known brands of children's paint products are relative to ordinary latex paint, they have indeed made stricter demands on various indicators. However, it is not ruled out that unscrupulous companies use “children†as a gimmick to hang sheep and sell dog meat. The State and Association does not currently have a special agency to inspect and supervise children's paint products of this type. In the test reports provided by companies themselves, their testing organizations often lack credibility and authority.
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