Market opportunities and challenges in hardware townships coexist

It is very difficult for traditional hardware tools to enter the small town market in China. Because of the cultural differences in the first place, and the different living habits and natural environments in different parts of the country, they have different requirements for home decoration, not only from cities, but also from village to village. Then, in view of this situation, companies must study their living habits and develop adapted products based on their characteristics.

For example, they need to have stacking rooms to place production tools, various kinds of sundries, and items such as food. Because of the difference in the use environment, there will be special requirements for the wear resistance and other characteristics of the tiles, only to understand them, and Designing their favorite products will be welcomed by the market.

Luo Baihui, secretary-general of the International Mould & Hardware and Plastics Industry Suppliers Association pointed out that facing the development of China's hardware companies into the small town market has both opportunities and challenges. The rural market is a double-edged sword. Hardware companies need to recognize the development trend. . In the future, the hardware tool industry will explore new ways to create a rural market, and a huge market development space will become a “pie” for entrepreneurs.

At the same time, it is necessary to establish a sales network. Hardware tools companies must not apply the rural market to the sales model of cities. Since the countryside has a large area, it is necessary to develop a flat sales network, and companies must set up specialized leadership organizations to organize research into the market and formulate strategies for the development of rural markets. And training sales staff, this is a long-term action related to the survival of enterprises, any short-term behavior is doomed to failure.

“Developing the township market is a trend for the company to advance, but it is also a fertile ground for brand cultivation, but opportunities and challenges coexist.” Luo Baihui believes that companies only use hardware tools to the countryside as a development strategy, rather than an expedient measure to survive the crisis, and Reforming the organizational structure of an enterprise, investing resources in research, formulating new operating models, cultivating talents, and organizing strengths to implement them can seize opportunities and become the strongest in the era.