Openness is an attitude, and openness is a win-win situation. This sentence has become the banner of the opening tide of the Internet industry in 2011. In the past, the madness of “enclosureâ€, the Internet monopoly of giants have opened the door to openness, and various open programs such as policy tilt and capital investment have come to the fore. The domestic Internet open platform has shown a clear trend, which is undoubtedly for SMEs. And a third-party developer to provide a good environment, a golden platform. Internet SMEs are ushered in the golden age of development. Of course, the key to whether they can perform the "fat" script is whether they can provide differentiated and high-quality products. The trend is clear, the Internet is opening up to the fast lane. Before 2011, the Chinese Internet industry, which was derived from the "enclosure", monopoly, and fierce battles since the birth of the game, appeared to be glaring. Although, Ma Yun's Alibaba declared that “from the date of birth, it is an open platform for making money for customersâ€; although, as early as 2008, Renren launched an open platform. However, until the outbreak of the "3Q War", the "Penguin Empire" with more than 600 million users took the "one small step, a big step" of the opening pace. Sina Weibo, Baidu, Shanda and Qihoo joined the opening tide and Alibaba announced three major opening measures in just five months, covering instant messaging, search engines, community microblogging, and e-commerce, so that the opening door of the Chinese Internet industry can be truly opened. Ma Huateng, Chairman of Tencent's Board of Directors, solemnly promised: "Tencent Industry Fund will expand from 5 billion yuan to 10 billion yuan. The goal is to divide 20 billion yuan into a third-party partner and create a Tencent." What an exciting one; in order to launch more for mobile users Intimate search service, Baidu announced the opening of the mobile search data platform; Alibaba opened the "big logistics plan" in January, announced the 2011 Taobao Open Year in the "Great Taobao Plan", and launched the e-commerce "data portal" in May. As the giants of China's three major Internet sectors, they have set an example. Various open programs include policy support and capital investment. The opening prospects are becoming clearer and the Chinese Internet is opening into the fast lane. Cooperation and win-win, small and medium-sized enterprises ushered in the golden age As mentioned above, this time the opening up of the Internet industry is no longer a show, but a real openness with a clear attitude and a large scale, the past "enclosure" monopoly, the death of the womb The chaos of competition will become extinct. In this context, SMEs and third-party openers are undoubtedly the biggest winners, and it is expected to usher in the golden age of the rise of “local developmentâ€. Openness is a win-win situation. In order for China's Internet industry chain to develop healthily, it must be perfectly coordinated by large and medium-sized enterprises and individual practitioners. SMEs are unable to rebuild the platform to compete with giant companies, so they need a platform and a good environment; Internet giants are also inseparable from the support of small and medium-sized enterprises. First, the giants’ corporate fronts cannot continue to “do things,†or cost too. Second, if giant companies want to maintain a leading position in the Internet industry, who can attract enough small and medium-sized enterprises and third-party developers to attract users, and now they can provide rich users. Personalized service experience, who can dominate the group. "Implementing monopoly in openness" is another big benefit for giant companies to open the door to openness. The classic case has to talk about social game company Zynga. Relying on the global social networking giant Facebook platform, Zynga is committed to game development. After a few years, Zynga has become a big social game company with revenue of 850 million US dollars. This is the perfect win-win choice for platform, users and content. Turning their attention to the domestic Internet industry, Internet companies such as Tencent, Baidu, Alibaba, Sina, Shanda and Qihoo 360 have opened their platforms with open hands. This is the golden age of the rise of small and medium-sized enterprises and third-party openers. . "Standing on the shoulders of giants" to create the future and become a Chinese-style Zynga? This will not be a luxury. What is the open "cannon fodder"? Content determines fate Of course, openness does not mean gift. The purpose of Internet giants is to maintain the status of industry giants. They are not philanthropists. Opportunities always coexist with challenges. Platforms, good environment, and policy capital investment are in front of us. The barriers to entry are very low, but there are countless SMEs and developers who are flooding into this open door. The survival of the fittest, for the SMEs, the Internet opening tide also means that it is inevitable to experience a brutal knockout. It is to use the open platform to stage the rise of the myth, or to "stand tall and fall heavily" and open the "cannon fodder", the fine content determines the fate. It is still the case of Zynga. As mentioned above, Zynga's success is inseparable from Facebook, but the two sides once fell into "breakup rumors" last year. Imagine that if Zynga leaves the Facebook platform, it will definitely hurt, but the two sides finally shake hands. The reasons include Zynga's profit retreat, but more importantly, Zynga has six seats in Facebook's top ten games, and Zynga games have a total of 235 million monthly active users, and the total number of daily active users is 65 million. The Facebook platform requires Zynga. Game content. Channels are kings, content wins, in the current era of lack of quality, there are platforms in the Internet open tide, there are policies and interests, the key is to see whether the content can keep up, who can break through, who can stand out. For domestic SMEs and third-party developers, if they want to become the “waves†of the Internet open trend, and refuse to become the “accessories†of giant companies and open “cannon fodderâ€, they must be innovative, provide differentiation, and be close to the user experience. The quality of the content, to create a unique brand competitiveness. In this way, it is possible to gain a foothold in the Internet opening tide, familiarize themselves with the users, and rely on the giant companies to achieve the "trolls" of Chinese-style Zynga.
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