Insider: Overcapacity The ceramics industry is facing a tougher situation next year

After the end of the year, people in the industry began to make predictions about the situation next year. Recently, the reporter learned from visiting companies that many people in the industry believe that the ceramic market will be more difficult to do next year.

Yang Xuexian, sales director of Henglitai Machinery, said that the domestic market is expected to decline next year, and LiTai presses will increase exports to ease domestic sales pressure. Li Zhixue, assistant general manager of Gold Asia Ceramics and Lin Jianming, general manager of sales of Vodafone Ceramics, said that the situation is complex and fierce competition this year, but it will intensify next year.

When the reporter telephoned an interview with Zeng Xiaobing, general manager of sales of the Ceramic Research Institute of Foshan City and King Kong Enterprise Marketing Company on the afternoon of November 30, he said: “The situation is very serious next year.”

They said that the main reason for the market uncertainty next year is the overcapacity in the ceramics industry. This year's already expanded capacity continues to expand. Many factories in Shandong, Faku, and Jiangxi have closed down their inventory, and many companies have competed to cut prices, but they can't be sold because they can't be consumed.

Zeng Xiaobing revealed that this year, the country’s newly added production line has a roughly 400 statistics, and the output has increased by about 2 billion square meters, further exacerbating the imbalance between supply and demand on the basis that the original production capacity has expanded too quickly.

An industry insider revealed that a well-known machine company had shipped 200 presses in May, but it has not been put into production since it was installed. This is mainly because sales pressure is so high that companies are afraid to act rashly.

In addition, the country's property market regulation and control policy made the expansion of the building industry suffer from cold weather. Exports due to tax rebates, exchange rates and other issues so that many ceramic companies to domestic sales, squeeze the domestic market.

According to Xia Guangming, marketing general manager of Foshan Yijue Ceramics Co., Ltd., this is an extension of the market environment and a vicious circle. It also experienced the same test before and after 2002.

"This year's over-achieving sales goal has been very painful and tiring. But the boss has proposed that sales should increase by 20 to 30 points next year. If there is such a task, I will quit and quit because the situation next year is impossible to make. Such a good sales performance "A professional manager who has worked in the industry for 17 years, he faced the confusing market next year, he also seemed confident that he was not as full of previous years.

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