Hardware products are difficult to enter the high-end prospects

To enter the high-end Hardware market, it must be a system hardware brand, or a professional hardware brand. The system hardware brand generally refers to the brand of multi-category product portfolio. The hardware product line covers door locks, supporting engineering hardware, large handles, door control hardware, and bathroom hardware pendants and other products.

Such hardware brands usually use specialty stores or store-in-shops as terminal sales forms, with prominent brand image, perfect product mix, and mutual promotion of hardware products, basically fulfilling customers' one-stop shopping needs, and can solve engineering contractors' multiple product categories. The difficulty of purchasing products with the same hardware brands has reduced the number of dealers' multiple purchases and maximized the benefits of the stores. At the same time, due to the huge product system coupled with the personality and connotation of the hardware brand, it is difficult to be copied by peers.

The development of hardware products into the high-end market is not successful. It is very difficult for such hardware brands to succeed in operation:

1. Most brand operators only produce their single core products or they do not have factories. The matching products of other categories are selected directly from other factories as OEMs, so most products lack bright spots and selling points, and there is no differentiation. .

2. The operating cost is high. Since most of the products are OEM OEMs, the price is not competitive and the distributors' confidence in promoting the brand is not enough.

3, The inventory pressure is very great, the OEM processing factory is not enough, or the style of the variety is too small, or the phenomenon that the goods are out of stock and the delivery is not timely.

4, in addition to the core single product, other OEM products are difficult to update the introduction of new products.

However, it is very difficult for the series brands to survive in China's high-end hardware market. Professional hardware brands also have their drawbacks. Professional brands generally refer to the production of more specialized factories to promote their core individual products to the hardware market. The advantages of this brand are professional production, high cost performance, rapid delivery, and strong R&D and innovation capabilities. The disadvantage is that the hardware product line is relatively single, the advantage product is easily weakened by the copying and copying of the peer, and the brand image is difficult to increase, so the comprehensive competitiveness is not strong.

Nowadays, facing manufacturers and distributors is indeed a difficult and uncertain choice. How to kill a blue sky in the high-end market that is filled with wolf smoke still needs constant exploration.