Chenyang Group has an annual production of 125,000 tons of various environmentally-friendly and energy-saving water-based paints. It is the largest all-water paint manufacturer in the country. It is the project undertaker of the National 863 Program “Wind Power Blade Protective Coatings†and is a key enterprise in Hebei Province. The pillar enterprise of local finance is the designated paint production supplier of the Olympic Games and the initiator of the national implementation of water-based coating.
Q: The growth rate of Chenyang Water Paint is amazing and obvious to all. What do you think is the reason why Chenyang Water Paint can grow into the leading brand of water-based paint in China?
A: After 16 years of development, Chenyang Water Paint has developed into a nationally renowned paint brand from the beginning to the present. It can be said that in the eyes of consumers, Chenyang Water Paint has become synonymous with professional water paint. Such growth and achievements are inseparable from the company's own efforts and business strategies. The reason why Chenyang Water Paint can become the leading brand of water-based paint in China is as follows.
First of all, it has a firm belief in the water paint market. Initially, because consumers' environmental awareness is not strong enough and the concept of environmental protection is not well popularized, the recognition, recognition and acceptance of water paint are not high. In recent years, water paint has gradually attracted the attention of the public, which has formed a considerable market size. To open and occupy the market, we need to develop water paint as a great cause. Regardless of the difficulties and obstacles encountered in the future, our belief in water-based paint has never wavered.
Second, it is the emphasis and renewal of technology. The processing and use of paints is very harmful to the earth's ecological environment, and the technological revolution and innovation of water paints have changed this situation. In terms of technology research and development, since 2000, Chenyang Water Paint has established its own technology center, gathered dozens of high-tech talents to form a research and development team, and in more than a decade, increased research and development efforts, the introduction of relevant industry personnel Then, through self-cultivation, research and development, the water paint industry will become bigger and stronger.
At the same time, Chenyang water paint attaches great importance to the quality of products, and regards product quality as the foundation of enterprise development. Strict quality control, careful screening, and excellent selection. In addition, services in place, refinement areas, innovative marketing, etc. are all important factors in our leading brand of water-based paint.
Q: Behind the rapid development of Chenyang Water Paint, there must be ambitious goals. What kind of goals and visions does Chenyang Water Paint adhere to?
A: While the rapid development of Chenyang Water Paint, we always take the responsibility of protecting the earth's ecological environment and creating a green home, making our home more beautiful, let the society more "green", let our children and grandchildren Being able to share the blue sky and white clouds will make our beautiful Chinese dream come true as soon as possible. Chenyang Water Paint not only made a contribution to environmental protection work, but also fulfilled its duties in social welfare activities. Recently, Chenyang has called on more companies to join the public welfare and actively participate in the construction of beautiful villages.
Q: What advantages do you think Chenyang Water Paint has with other competitive brands? What are the competitiveness?
A: In my opinion, the advantage of Chenyang Water Paint is the brand that has been practiced and practiced in the past 16 years. Brands built with excellent product quality and real-time updated R&D technology have established a firm foothold in the minds of consumers and have a brand effect. At present, Chenyang Water Paint has also made a lot of efforts in publicity. I hope that through the strong cooperation with the mass media, more consumers will know the morning sun water paint, understand the advantages of water paint relative to paint, and promote the environmental protection knowledge and Make a contribution to transforming the ecological environment.
Q: What kind of strategic deployment does the group have for the future development of Chenyang Water Paint? Can you briefly introduce it?
A: Chenyang Water Paint is a pioneer in the domestic water paint industry. It has been at the forefront of the domestic water paint industry and has been leading the development of the domestic water paint industry for more than a decade. According to the market segmentation, Chenyang Group has made detailed plans for market expansion plans, marketing plans, and after-sales protection plans. It is imperative to expand the plant area. At present, Chenyang Water Paint is constructing a 1500-mu water paint industrial park in Xushui. After the completion of the water paint industrial park, our production capacity will reach an annual output of one million tons. After the completion of this water paint industrial park, it will be the largest water paint industrial base in the country.
Finally, I also want to emphasize that everything that Chenyang Water Paint is doing now is centered around a core, that is, “to reassure the familyâ€, everyone can see the publicity we have made with this as the core on CCTV. Chen Yang's “Reassuring Family†expresses not only the reassurance of his family, but also the producers, applicators and consumers who want to include, produce and experience all the morning sun paints. Keeping your family away from the dangers caused by paint, together with Chenyang Water Paint, it creates a beautiful future of “reassuring your familyâ€.
The article is from the Pacific Home Network.
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