Building materials home prosperity index rebounded slightly
Recently, the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association jointly released the National Building Materials Household Climate Index (BHI). The July data showed that the BHI in July surpassed last month, reaching 107.90, up 2.17 points from the previous month. Consumer confidence in the home market is gradually returning. According to the data, the sales of building materials in the country's above-scale building materials in July was 106.27 billion yuan, up 3.74% from the previous month. Cumulative sales from January to July were 636.47 billion yuan, up 0.78% year-on-year.
In recent years, with the accelerating process of the city's international metropolis, new home stores have also increased the pace of expansion, and feature marketing models such as model rooms and experience halls have emerged one after another. This year, the overall home furnishing market continued to weaken. In the off-season, the pressure on traditional building materials and home stores is increasing. To stabilize sales, all stores use promotional methods to create a hot atmosphere to stimulate consumers' desire to buy. September is the traditional sales season, and during the Mid-Autumn Festival, in order to seize a limited market share, most businesses have adopted a series of promotional activities such as “preemptive strike†to promote the home market to gradually pick up.
The store will attract customers with large-scale promotions.
Through interviews, including homes such as Real Home, Red Star Macalline, Sansen Home Building Materials, Daming Palace Building Materials, etc., they are all preparing for the promotion, trying to launch a decent "quote" around the Mid-Autumn Festival. Running the building materials home market in the second half of the year, laying a good foundation for the annual sales.
If the home is in its 15th anniversary, Xi'an North Second Ring Store will launch four special promotions at the end of the month to benefit consumers. Liu Yong, marketing director of Xi'an Real Home, told the reporter: "On the 30th of this month, when consumers buy furniture and building materials, they can enjoy a discount of 500 yuan in cash under the discount of RMB 5,000. 30, 31 On the day of the event, there is also a 6-fold turnover of the points. Consumers can redeem the points, such as hot machines, washing machines, and three-door refrigerators. At the same time, Sansen Home Building Materials City will hold a bargain on September 6. Will be "large-scale promotional activities, when Sansen will join hands with a number of furniture brands, jointly launched special-name products 0 yuan auction, 1 yuan snapped up and other activities, more surprise awards, crazy group purchases and other major incentives launched. In addition, Daming Palace Building Materials Home City will also hold the 17th building materials furniture bargaining conference on September 7. On the day of the event, there will be hundreds of brands to send red envelopes such as vouchers.
Reduced price promotion is most concerned by consumers
"There are too many promotional activities, some of them are too complicated, and some of the incentives are not very strong." Ms. Yao, who chose furniture in the building materials city, said that it is more straightforward in terms of cash reduction. At the same time, she believes that although the price cut is tempting, the quality of the product is still the most important. Mr. Li, who lives in Dongguan South Street, said: “Some branded furniture with relatively firm prices are the key considerations. Sometimes, when a merchant sells it or sells it, it is often a sales model that is not very good. Anyway, as long as it is not The defects in quality and design, under the premise of the brand guarantee, the style is suitable for your home and you can buy it with confidence."
The industry believes that the appropriate promotion methods for different consumer groups can achieve good results, and now the home store has been segmented for the consumer group. For example, the post-80s consumer groups prefer fashion trends and simple styles, and combined promotions often receive results; while middle-aged consumer groups have a soft spot for solid wood and mahogany Chinese-style furniture, and cash discounts are more It favors.
Editor in charge: Shanghai GO Jiaju
To erect pole and tower, line construction, hoist device,etc.
Features: have hook type, round eye style, clevis type
Material: Nylon, steel, aluminum alloy.
Our iron hoisting block is widely applicable to the erection of overhead line structures, lifting equipment, and other hoisting operations. This product is classified as hook style (G), ring style (H), or clevis style (B). Thus, the style our customer needs must be clearly indicated in the contract when the order is placed.
Pulley Block And Roller,Lifting Pulley Block,Two Wheels Hoisting Tackle,Iron Hoisting Tackle
NINGBO MARSHINE POWER TECHNOLOGY CO., LTD. , https://www.marshine-power.com