A few days ago, the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute jointly released the 2012 Guangdong Furniture Industry Development Status and 2013 Outlook Report. This report is completed with the support of the Guangdong Provincial Statistics Bureau and Guangzhou Customs, which will help industry companies to make strategic predictions and judgments.
1. 2012 Guangdong Furniture Industry Review
In 2012, the total output of furniture products in our province was 129,254,900 pieces, a cumulative decrease of 8.6% over the same period of the previous year, accounting for 19.75% of the national total output of furniture products, a year-on-year decrease of 3.5%, and a total output value of 338 billion yuan, an increase of approximately 15%. The industrial added value of the furniture industry in the province totaled 30.416 billion yuan, a cumulative increase of 8.2% over the same period last year. The industrial sales output value of the whole industry totaled 116.273 billion yuan, a cumulative increase of 16.4% over the same period of the previous year. Export and import data are as follows:
(1) Furniture exports: In 2012, the province's furniture exports accounted for only 6.98% of the country's total, while the amount accounted for 53.29%. Among them, the physical volume of wood and bamboo furniture exports was 65.183 million pieces, down 5.84% from the same period of the previous year, accounting for 32.62% of the total wood and bamboo furniture exports nationwide. The export value was 5.674 billion US dollars, a year-on-year increase of 7.8%, accounting for 47.64% of the total export value of wood and bamboo furniture in the country. The reasons for the decline in the total furniture exports of our province are mainly due to two aspects: First, the weak international economic situation has caused the decline in the amount of furniture imports in some countries. In addition to the fierce competition in the international furniture market, some countries in Southeast Asia rely on their labor costs and land Advantages, attracting furniture companies from all over the world to invest and build factories locally. In addition, Southeast Asian countries and some domestic furniture companies use low-cost exports to seize market share. However, in the case of a decline in the total amount, the sales price of furniture products in our province has increased year-on-year in both domestic sales and exports. The main reasons are: First, since 2012, the furniture industry ’s raw material procurement, labor resources, Warehousing logistics and other links have increased costs, resulting in increased sales of finished products; second, after nearly thirty years of development, Guangdong furniture has gradually developed into a brand, technical, human and intelligent direction, and the additional product worth To a large increase, which in turn pushed up the product sales amount.
(2) Furniture imports: In 2012, the import volume and amount of wood and bamboo furniture in our province increased by 0.46% and 2.45% respectively over the previous year, and the import situation was basically stable with a small increase.
Professor Chen Shuihe, an expert consultant of the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Industry Research Institute, who was responsible for the statistical work, told reporters that the European debt crisis, new environmental standards and exchange rate changes, and the decline in international trade growth have compressed the export market for foreign demand. The smaller and smaller, resulting in a reduction in the number of furniture exports; continuous control of the domestic real estate market, rising raw material prices, increased labor costs, shrinking profit margins, has brought a severe test for domestic furniture companies. At the same time, changes in furniture brand competition, marketing diversification, product design, and enterprise costs have further promoted the advent of changes in the furniture industry. From the statistics, it can be seen that the proportion of the province's furniture product output in the country has decreased in 2012, but the overall status of the country still maintains the leading position in the country.
2. Outlook for the development of Guangdong's furniture industry in 2013
As the downstream industry chain of the real estate industry, the furniture industry is closely related to the development of the real estate industry. Since the beginning of this year, the real estate industry has "increased both volume and price." According to the National Bureau of Statistics, from January to February, national real estate development investment was 667 billion yuan, a nominal increase of 22.8% year-on-year, and the growth rate was 6.6 percentage points higher than last year. Among them, residential investment was 458.3 billion yuan, an increase of 23.4%, an increase of 12 percentage points, accounting for 68.7% of real estate development investment. The floor space of houses newly started was 231.001 million square meters, an increase of 14.7%, of which the floor space of houses newly started was 174.31 million square meters, an increase of 17.5%. The sales area of ​​commercial housing nationwide was 104.71 million square meters, an increase of 49.5% year-on-year, and the growth rate was 47.7% higher than that of last year. In addition to the recovery of commercial housing sales, the construction of nationwide affordable housing has become another important factor in stimulating furniture consumption in the future. Following the completion of the goal of starting construction of 7 million affordable housing units last year, in 2013 the nationwide urban settlement housing project construction task was to basically complete 4.6 million units and start 6 million new units.
(1) Wood processing products: From January to February of this year, wood processing products in our province have been affected by the "both volume and price increase" in the real estate market, and have achieved overall growth, especially in the wood furniture and wood furniture The output of related wood-based surface decorative boards increased by 17.5% and 50.2% respectively over the same period last year. The output value of wood processing enterprises above designated size in our province reached 39.842 billion yuan, an increase of 15.69% over the same period last year. Among them, wood processing, wood-based panels, wood products, wooden furniture and paper industry increased by 23.9%, 19.67%, 28.51%, and 14.86 respectively % And 14.51%. Over the past few years, solid wood composite flooring, which has been declining by more than 30%, has increased by 82% compared with the same period of last year due to the export growth, which is a significant increase.
(2) Import and export of wooden and bamboo furniture products: Since this year, the import and export of furniture in our province has continued to pick up, and the domestic real estate market has shown signs of improvement. The prosperity of the furniture industry is expected to continue to rebound this year. In January, the province imported 422,000 pieces of wood and bamboo furniture, an increase of 396.47% over the same period of the previous year, with a total amount of US $ 4.4408 million, an increase of 83.53%. The province's wood and bamboo furniture exports were 5.835 million pieces, an increase of 7.47% over the same period of the previous year, with a total amount of 637.723 million US dollars, an increase of 50.37%.
Jingyan Yan, Executive Director of the Guangdong Furniture Industry Research Institute, pointed out that overall, the start of the furniture industry in our province this year is more optimistic, and the industry has resumed rapid development. The production technology has been greatly improved, and enterprises pay more attention to the use of new materials, environmental protection, energy saving, intelligence, personalization and brand. The construction and development of various types of furniture industrial parks in the province has accelerated, and the furniture industry as a whole has reached a new level. With the increasingly full competition in the furniture market, the development of the industry will inevitably deepen. "De-capacity", brand strategy, market segmentation, and retail mode changes will be the new direction of the development of the furniture industry in our province.
After undergoing internal and external pressure in recent years, the Guangdong furniture industry will move towards a more rational and orderly direction in the face of new trends and new situations. Carrying out the transformation and upgrading of the enterprise around the core competitiveness is the future development path of the enterprise. It is necessary to innovate in technology, management, brand and channel, and strive for a stable life.
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