Security industry usher in the golden age

Looking back in time along the trajectory, Seagate produced special hard drives for DVRs, and Intel tailored chips for monitoring systems. IBM, Cisco, Huawei, ZTE, Digital China, Tsinghua Tongfang, and Founder... all well-established IT companies have entered the security industry. , And with the interconnection and extension from a certain understanding to wait for a while, it also produced a beautiful transcript. It is natural for IT companies to enter the security market. However, does IT have to learn from security companies to gain a foothold in the market?

China's security industry is experiencing its golden age. According to the data, the growth rate of the security industry in 2009 reached 18%, and the total output value was nearly 190 billion yuan. Among them, security equipment reached 83.5 billion yuan, security project output value reached 96 billion yuan, and the market scale of security service and maintenance reached 9.5 billion yuan. According to this, experts predict that the overall output value of China's security industry will exceed 210 billion yuan in 2010. Such tempting cakes, those who have already fought in the “big winds and waves”, and the global financial crisis that hit the world in 2008, will naturally not be missed by IT companies that have suffered serious innovations and upgrades. The conception and layout of concepts such as "large-scale monitoring and networking", "triple play", and "Internet of Things" are similar to the gorgeous feast prepared for IT manufacturers.

IT manufacturers go into security, let it be natural, it has natural genetic and technological advantages. When IT companies relied on their technical advantages and accumulated years of experience and traditional security companies to compete, the market had more of a role to intervene. Naturally, traditional security manufacturers are faced with new pressures and challenges in the face of the aggressive entry of IT vendors. Gu Zizhong Chun Xiuqiu has not only little new value but no value in such a time when “time is profit”. Faced with the battle to reach the door, the traditional security vendors calmly debated and learned the strengths of others, perhaps a more rational mentality. To learn, it is necessary to think first. What should traditional security companies learn from IT vendors? How to learn?

1, no rules no rules

As the saying goes, there is family law and state-owned regulations. In the decades of IT industry development, one of the most essential elements accumulated has been standardization. Another is the layered architecture. These two essences are the essence of the essence. However, when we look back at security, it is precisely the ills that the industry hierarchy is unclear, and the level of standardization is low or even missing. The traditional security industry tends to be self-contained, with different standards, high-definition, and NVR. All of them are vendor-created, and for a long time traditional security is bottom-up, and equipment and services, business and management are mixed together. In particular, there is no clear definition of the operating system layer; today IT is in a strong position to enter security, and when "security and IT technology" are rampant, can we lay down those precautions and openly and positively view this issue? It should be noted that security IT is not It is necessary to use IT technology to refresh security, but in the process of integration, it adopts the advantages and strengths that have been matured in the IT industry to avoid detours, thus transforming and upgrading security capabilities. The establishment and clarity of standards and structures is of utmost importance!

For the security industry, the standardization and standardization of the IT industry must be the direction of transformation, the lack of norms and standards in the IT industry, the security industry to be mature, and ultimately to achieve platformization, take the road of IT is a natural choice and direction. Of course, IT security is not the IT industry will be the security industry "merger" but "cooperation", security and IT use of new technological advantages and norms, speed up the rapid development of the security industry standardization, the birth of scale.

2, prepare to win the world

From the list of public IT vendors listed at the beginning of the article, we all clearly smelled the common characteristics of them: We firmly grasp the continuous innovation of market trends. After surviving the survival of the fittest, IT companies have all the ability to continue their technological innovation, and they are constantly introducing products and solutions that meet diverse needs. These are the weaknesses of many traditional security companies. It is not rare that there are only a few dealers who make a living by means of distribution or "roasting."

3, get the channel to get the world

The clarity of the hierarchy and the establishment of standards ensure that the rules of the game are clear; continuous technological innovation meets the needs of a diversified market; combined with the security environment of the Chinese market, with the increasingly fierce competition in the security market, channels that are spreading all over the country are becoming more and more prominent. Out of its importance, some people even shouted "security, and people who have access to channels will be the world." Domestic security companies have voluntarily relinquished their channels for direct sales. China’s vast territory and abundant resources, and because of its geographical, climate, humanistic, and many other characteristics that have become customary, it has also been intrinsic to the selection and use of security products. Local characteristics, do not go deep into the channel, do not get the support of channel operators with rich experience, can think of their land and water.

4, full-service system

Under the premise that product homogeneity has become a trend, major manufacturers have begun to focus on previously neglected services. This service includes pre-sales training exchanges, sales guidance and after-sales service. When it comes to operational services, the security industry is plagued by market criticism. And we can clearly see that excellent IT companies have long been in the marrow after many years of market hone. And continue to improve.

Of course, when IT companies first entered security, they would inevitably experience the predicament of “not understanding the security market and not grasping customer needs.” However, once they grasp the characteristics of the market and integrate mature IT infrastructure and sound system construction, IT companies have the advantage and The challenges that traditional security companies will face are clear at a glance. In this situation, how do traditional security companies break through? Security companies have the security background and accumulated advantages from the beginning. If they can reconcile many experiences of IT vendors and face challenges with a rational attitude, it is believed that whether IT enters security or IT security, they will learn from each other and eventually win together. Security flourishing.