Low price of building materials industry to seize the protection of the housing market

In 2012, Beijing has 100,000 sets of affordable housing construction tasks. In the next five years, China is expected to build 36 million sets of affordable housing, and a large number of affordable housing will be introduced into the market, bringing new business opportunities to the home building materials market. On October 12, the Safe House Warming Room Action initiated by the Beijing Municipal Commission of Commerce was officially launched. During the event, the home building materials companies involved in home building materials companies, such as Home House, Lanjinglijia, and B&Q, have also developed independent promotion plans according to their own characteristics and advantages. For more than one month since the event, how has the protection room users participated in this activity? How do major home building materials companies view this market? Recently, the reporter visited related people in the industry.

The home improvement company mainly pushes the 20,000 yuan package. Everybody's outfit companies spot the market and have joined the ranks of seizing the security housing market. The home improvement companies that participated in the protection of the “warm house” protection room included the House of Dreams Home Decoration Design Center, Blue View Lijia Decoration Center, and B&Q Decoration Design Center. Each company launched a home improvement package price of about 20,000 yuan. The reporter learned that Lan Jingli has launched a 5 to 6 percent discount on the decoration package. In addition, it also gives an extra 5% subsidy to the housing users. The protection room package of Le Home Furnishing Co., Ltd. introduced low-cost packages for 29 m2, 39 m2, and 49 m2, respectively. The cost of 29,900 yuan can be used for the simple decoration of the 49 m2 security room, and the owners with more than 49 m2 need to use it. Select the company's other packages.

Yuan Zhaohui, deputy manager of Operation Department of Living House Decoration Engineering Co., Ltd., introduced that there are currently 10 households participating in this event. In order to ensure that more owners participate in the event, it is planned to delay this activity by one month and delay it before the Spring Festival.

According to Wang Xiaobing, executive vice president of Decoration Company, according to the previous business, the houses of the protection house owners are mostly about 80 square meters, and are calculated according to the big bag (including light industrial accessories) at 500 yuan per square meter, and the price is generally at 40,000 yuan. yuan. According to statistics, only 20% of the owners of affordable housing will choose to decorate the company. At present, the decoration mainly promotes the renovation of old houses, and the customer groups are basically consistent with the customer groups of the security housing. Therefore, this piece of business will not be deliberately developed.