Industry Analysis: Basic Features of Hardware Market Operation

The online hardware market realized a turnover of 4.6 billion yuan, which was double the previous session. The reporter learned from China Science and Technology Hardware City yesterday that in the first half of this year, the hardware city market realized a turnover of 18.42 billion yuan, an increase of 9.6% over the previous session. Among them, the trade fairs achieved 1.83 billion yuan, an increase of 8.9% over the previous session.

In the first half of this year, the hardware city operation showed the following characteristics:

(a) Efforts to mobilize the enthusiasm of business operators. In the first half of this year, online transaction volume reached 4.6 billion yuan, which was a year-on-year increase and ranked first in the domestic market. The growth of online hardware market transactions is strong. This year, Metal City launched a number of important measures to improve the online market and brand influence, such as promoting online access to famous brands, setting up a website promotion service department, and launching demonstrations of popular shop demo stores.

(II) The leading role of the exhibition economy was obvious. In the first half of this year, Yongkang successfully held the 2nd China International Door Industry Expo and the 4th Yongkang Hardware Equipment, Machine Tool and Tool & Die Exhibition with a turnover of nearly 2 billion yuan. .

(3) The sales volume of architectural hardware and decoration materials, metal materials, weighing instruments, security doors and other products all increased compared with the same period of last year.

The transaction volume of the pillar industries rose steadily. In the first half of this year, Yongkang's eight pillar industries such as security doors, stainless steel products, and electric tools flourished.