A toilet of 80,000 yuan, a mattress of 60,000 yuan, and a special kind of commodities in the furniture market . Their common feature is "high price". Why are these commodities so expensive and what are the mysteries? This aroused great interest from the public. Of course, in the face of such "heavy prices", most of the citizens are stunned. There are many people who look at it, and few people pay for it. The reporter learned that the sales volume of these "high-price goods" was extremely low. Some experts believe that sky-high commodities are just a gimmick for business hype.
The price of a visit to a mattress is more than 130,000. "Who can afford a mattress for 59,999 yuan?" Recently, some people claimed that there was a seemingly ordinary mattress in a furniture store , but the price was Up to nearly 60,000 yuan.
What kind of furniture brand is this and why is it so expensive? With curiosity, on the afternoon of July 16, the reporter visited the store and found that the 60,000 yuan mattress can only be counted as a "little brother", and there was actually a "big brother" with a price of 78,800 yuan or even more than 130,000.
According to Miss Xu, the store manager, the reason why the mattress with a price of 78800 yuan is expensive is because the mattress is made of 3D material. "You can directly pass water without hurting the material for cleaning."
So far only one book market "that sells more than 130,000 of the 'Diamond mattress', Reservations have to wait six months before arrival." Miss Xu said that, so far, only one customer booked more than 130,000 mattresses, temporary Not yet arrived. As for the 60,000 mattresses, Mr. Xu said that the sales were pretty good. "Basically, you can sell one for a month."
Visit
Induction toilet price 80,000 Yesterday, a toilet priced at more than 80,000 yuan, also caused public heated discussions. The store selling the toilet is located on East Changjiang Road, and the shopping guide revealed the toilet to reporters.
On the surface, this toilet is no different from a normal toilet. However, the shop guide Miss Pan said that this toilet is a new type of induction toilet. Next to the toilet, there is a tablet-like touch device similar to IPAD, with a total of 14 touch icons. Miss Pan pointed to the two icons at the top of the touch screen and said, "This is to control the size of the flush." ​​You can choose "big water" and "small water". The three touch icons in the second row are "Flip", "Flip", and "Close". By clicking these three icons, users can easily flip up and down the seat ring, and they can automatically turn the toilet Cover.
The functional design of the third row of the touch screen also includes "female rinse", "buttock rinse", "warm air drying" and other services.
By clicking the "Music" icon, users can listen to the background music built into the system. If there is time, the public can also use this toilet as an MP3 and upload the selected songs by themselves.
Quotes
Miss Pan said, "The price of this toilet is 82960 yuan." Recently, merchants are doing activities, and consumers can enjoy a 30% discount.
However, even with discounts, Miss Pan said, "The sales volume of this toilet is not very good. The public generally look more and buy less." However, she explained, "It is mainly aimed at high-end customers, so Consumer groups are also limited ".
At the scene, the reporter saw a customer who originally wanted to buy an induction toilet, but after hearing such a high offer, he shook his head and left.
Departmental statement
Pricing Bureau: Market pricing does not violate the rules and finds false high prices can be reported. In the face of the dazzling list of "high-priced commodities", many citizens are concerned: Is such pricing reasonable?
The reporter learned from the investigation that the price tags of such commodities are almost all covered with the official seal approved by the Price Bureau. "The verification of commodity prices includes government pricing, government-guided prices, and market-adjusted prices. More than 90% of commodities use market-adjusted prices, which means that operators can set prices on their own." Hefei City Price Bureau Price Supervision A staff member of the surname Zhao said that the market-adjusted price has no specific price range and is formed through market competition. However, the staff member also said that if the public finds that commodity prices are artificially high, they can complain to the Municipal Price Bureau Hotline 12358.
Expert opinion marketing experts: Many merchants use sky-high prices as a gimmick. "Generally speaking, the so-called 'sky-high-quality goods' can be divided into two categories, but they should be treated differently." Bai Lin, an associate professor in the marketing department of Anhui University, told reporters that among the luxury goods, Due to the years of brand value and corporate culture, although the price is quite high, it has a specific consumer group. However, there are no shortage of "high-priced commodities" on the market that use high pricing as a marketing strategy and are not good-value products.
Bai Lin said that the reason why such commodities are priced beyond imagination is just to attract attention, and then cause a certain topicality. Such marketing strategies will trigger consumers' attention to their brands and other products of the brand. There may not be too many people who actually buy such products, but as long as they are concerned, the company's original marketing strategy will be achieved.
Cao Yang, secretary general of Anhui Marketing Association, also pointed out that there are indeed some merchants who use high prices as gimmicks and deliberately hype, which is not conducive to the normal marketing environment. "Corporate integrity is very important, to strengthen self-discipline, the government must also strengthen supervision." Cao Yang said.
Sociologists: "Pseudo-luxury goods" violate business ethics
"High-priced goods" are popular, and Wang Kaiyu, a researcher at the Anhui Academy of Social Sciences, said that the "pseudo-luxury market" it represents has seriously disrupted the normal market order.
"The core of business ethics is fair trading, and today many commodities with amazing prices are not worth the money, which is contrary to corporate integrity." Wang Kaiyu said. Kaiyu Wang also said that the current over-emphasis on material consumption has an impact on this, "Many people see high prices and buy it as a gift, which to a certain extent encourages corruption."
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