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In recent years, the annual "Double Eleven" has become the main position of the e-commerce battle of all businesses. Now there are only about 20 days left for the "Double Eleven" activities, including soft furniture as an important member of the furniture industry I've already rubbed my hands and prepared for the most important battle of the annual e-commerce industry.
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The sales of various soft furniture brands in the home improvement hall of Tmall Mall found that in order to cooperate with the "Double Eleven" promotion, major home furnishing brands launched a series of promotional programs to provide strong support for the "Double Eleven".
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The development trend of the soft furniture market this year is not optimistic. In the overall economic environment, the housing market has cooled down, and negative news from some home furnishing companies has continuously emerged, affecting the development of the entire soft furniture industry. In order to catch up with the tailwinds of the decoration boom in the last quarter of this year, major brands have made great efforts to promote sales activities around the "Double Eleven".
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It is understood that, in the state of weakness in the entire soft furniture market, the first-class sofa of Chihuasi has grown against the trend and continues to maintain the strong development trend in the past, and the brand recognition and popularity among consumers have continued to expand. Since gaining a market share of 24.1% in the Chinese leisure sofa market last year, Chivas has continued to implement a stable development strategy.
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This year, Chivas sofa makes full use of the advantages of e-commerce development, in order to allow more consumers to enjoy the first-class comfortable life brought by Chivas, it adds a lot of manpower, material and financial investment and support to promote "double During the "Eleventh" period, the sales started in full swing.
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In this year's Tmall's "Double Eleven" promotion, Zhihuashi first-class sofa will seize the opportunity, in addition to the special contribution specifically created for Tmall Mall, for Taobao Tmall users to purchase, it will also vigorously Launched a variety of hot-selling functional sofas in the aristocratic series and fashion series, and also prepared a number of surprise awards for consumers such as a double luxury first-class trip. Zhihuashi first-class sofa hopes to use the Tmall platform to spread high-quality functional sofas to thousands of households, so that more consumers can enjoy the comfort of first-class. Interested friends may wish to pay more attention to the activities related to the first-class sofa of Chivas during the Double Eleven. (Editor: Peter)
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