Door and Window Industry Week Hot News Focus

Aggregation: Low-carbon technology will become the new engine for the wooden door market The low-carbon economy is in essence the issue of efficient energy use, clean energy development and the pursuit of green GDP. The core is energy technology and emission reduction technology innovation, industrial structure and institutional innovation, and human survival and development concepts. The fundamental change. Through the low-carbon economic model and low-carbon lifestyle, the wooden door low-carbon technology innovation system is realized.

The promotion of innovation systems to low-carbon technological innovation is mainly reflected in: creating and disseminating new knowledge; guiding the direction of low carbon technology exploration; providing resources such as human, material, and financial resources; promoting the exchange of knowledge and information to create an external economy; Carbon technology and product market formation. "details"

020 model shock doors and windows stores to survive in the face of crisis doors and windows enterprises, agents are an important force in its development, in China's doors and windows industry, most companies through the investment to open up the market, rely on agents to understand consumer demand, but also rely on agents to fight The world. However, at present, the door and window industry is affected by the 020 model, and the traditional storefront investment seems to be less effective than before.

There is no doubt that the current window and door stores are in a situation of increasing competition. The reasons for the increase in competition are: the number of stores has continued to increase, and the volume has continued to expand; large-scale stores (50,000 square meters and above) and hypermarkets (100,000 square meters and above) have been launched in succession, and the original pattern has been broken. Stores, marts living space was squeezed. "details"

Wooden door industry transformation and upgrading usher in a new foreign trade pattern Nowadays, the wooden door industry relied on real estate development is an uncertain variable. Due to changes in the upstream property policies, the wooden door industry has also been affected in many ways. Therefore, the wooden door companies need to strengthen the pace of transformation and upgrading, laying the foundation for future development.

In recent years, the entire pattern of the domestic wooden door industry is constantly changing. In the past, the market for wooden doors was in short supply, and now it has changed and become oversupply. The wooden door market has already bid farewell to the era of rapid growth in the past and there is basically an issue of overcapacity. "details"

Security door market is full of surplus products how to do?

Overcapacity is always closely related to the homogeneity of products. There are two main reasons for product homogenization: First, technology lacks innovation, and second, brand building is thin. The first point is related to the central interest of the product, and the second is related to the benefits of product extension. The first point is the soft underbelly of Chinese companies. Not only is the security door industry lacking technological innovation, almost all of China's industrial innovation is lacking. Its essence is a national education and innovation environment. The second point is the weakness of the security door industry. It is generally believed that the anti-theft door industry faces a disparate customer base, which is generally represented by rational purchases and group decisions. Therefore, industry entrepreneurs believe in real value and ignore intangible values, especially the rational values ​​represented by brands. For a long time, marketing has been relying too much on the promotion of sales, brand building awareness is weak, and brand management departments have been marginalized and vacuumed. "details"

How can gold nine silver and ten “sale” smoke diffuse door enterprises “turn around”?

September and October each year is the peak season for the promotion of the home appliance industry. The majority of businesses are targeting the Mid-Autumn Festival and the National Day celebrations. They are taking part in the “bombing” of promotional sales, and more and more companies are joining this “sale” cigarette. In the pervasive money-rolling wars, discounts and discounts are particularly used. However, with the downturn in real estate and the frequent promotion activities of companies, the traditional gold sales season has gradually been diluted, and even some businesses believe that this year's “golden nine silver ten” or become “copper nine iron ten”, in this case How can the gate enterprises achieve breakthroughs and win the "battle of life and death" that reverses the decline?

This year's Jin Jiuyin 10 "war" is far-reaching for the door companies, of which the price war is one of the most important battles. Various price cuts, discounts, and profit-seeking activities abound, but compared to previous years, this year's "Golden Nine" At the beginning of the session, many home furnishing markets appeared calm, and the door industry market was so. In such a crucial moment, why is “Jin 9 Silver 10” not as good as an ideal boomerous one, and the “personal reasons” of door companies cannot be ignored. "details"

The slump in the industry market The wooden door companies need to expand domestic demand At present, the wood door industry is under the influence of real estate regulation and control, the decline in consumer demand, rising operating costs in the inflation environment, frequent external export barriers, and competition in the domestic sales sector. The market has achieved a steady upward trend. It can be said that opportunities and challenges exist in the entire industry, and each company is intertwined with depression and prosperity. This is a “being sentient being” worthy of deep exploration.