With the maturity of Internet technology development and the low cost of networking, the Internet is like a "universal glue" that connects companies, groups, organizations, and individuals across time and space, making the exchange of information between them "at your fingertips." And more and more hardware companies have also extended their tentacles to the Internet, and constantly open up new channels of network marketing. What are the reasons for them to choose online marketing? What are their skills in the process of their online marketing? In this regard, our media specially invited Miao Xiaozheng, an internet marketing expert in the hardware industry, to explain the issues related to the online sales of mold steel products.
Media: Hello Teacher, I am very pleased to invite you to participate in our interview. We would like to talk to you about issues related to the online sales of mold steel products. First of all, can you tell us why you choose to sell and promote on the Internet?
Xiao Xiaozhen: As we all know, if we use face-to-face sales strategy in marketing, we can significantly reduce the cost of sales and make products more competitive in price. However, traditional marketing methods need to consume a large number of people to achieve this. , financial and material resources to build sales outlets. Internet marketing shows its superiority in this respect. On the Internet, users and mold steel manufacturers have a one-to-one relationship. Therefore, online marketing adopts face-to-face sales. At the same time, because marketing links are reduced and time is saved, the time cost in the sales process is greatly reduced. , This will enable companies to effectively reduce the cost of sales, so that the product has a strong price advantage.
Users on the Internet can easily communicate with vendors. Manufacturers can dispense with mailing samples and product press conferences, saving on communications and labor costs.
The network is an interactive information transmission channel that breaks through the unidirectionality of traditional marketing methods. The company can transform unilateral active communication and implementation into interaction and interaction with customers on the network, making sales more effective. For example, a mall will release product information on the Internet and publish online advertising. Customers can consult with any computer that can access the Internet, achieve interactive communication, and complete online sales transactions.
Media: In this regard, how do you operate in detail?
Miao Xiaozhen: It's very simple. Most companies now have websites. There is time to go to forums to publish relevant information, and to other related free platforms to publish your information, as everyone knows Alibaba.com.cn HC opened a shop online and posted transaction information on it. The more information you have on the web, the better. Just upload your real data and photos of your product. Potential customers see that there is a need to find you. This will help the company to conduct business.
Secondly, it is necessary to search for the industry website/portal website to which the company’s products belong. It is only effective for registered members to publish articles on these websites. This is because website visitors are the real players in the industry.
Finally, look for some cooperative merchants to add affiliate links and purchase advertising sites for related websites to increase the promotion of the company's brand and products.
Media: What effect did your company have on Internet marketing? Can you give an example?
Ju Xiaozhen: The effect is still good. Like the products we sell, the number of customers coming from the internet is still quite high, accounting for about 30% of our sales. This figure is already a good result.