2011 bathroom industry "post-crisis era" ushered in the second spring

China's hardware industry is a typical "export-oriented" industry, and exports have always been the "engine" of the Chinese hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the "export engine" of China's hardware industry, causing the hardware industry to fall into a dilemma, and the sanitary hardware industry is also in crisis.

With the hard work of 2009, in 2010, the hardware industry's export situation has clearly improved, and in 2011 China's bathroom hardware industry is gradually out of the "post-crisis era" and usher in the "second spring" of exports.

In March 2011, China Hardware Industry Association (CIHS), one of the organizers of the China Hardware Association, summarized and released the “Analysis and Analysis of Customs Statistics of Import and Export of Hardware Products in 2010” based on customs statistics. According to the report, in 2010, the total import and export of hardware products reached USD 74.923 billion, which represents a year-on-year increase of 30.1% compared with 2009. Among them, the total value of exports was 57.51 billion U.S. dollars, an increase of 31.4% year-on-year.

In terms of export destinations, Asia was US$187.86 billion, up 27.1% year-on-year; Europe was US$16.898 billion, up 34.1% year-on-year; North America was US$13.568 billion, up 29.2% year-on-year; Africa was US$3.152 billion, up 28.1% year-on-year. Latin America was US$3.5 billion, an increase of 61% year-on-year; Oceania was US$1.607 billion, a year-on-year increase of 28.3%.

The top few countries and regions of export products are still in order: the United States, Japan, Germany, the Russian Federation, Hong Kong, China, and the United Kingdom. Compared with 2009, the following three exporting countries were added: Greenland, North America; Gaby Islands, Oceania, and the Marquesas Islands. At the same time, compared to 2009, there is no reduction in exporting countries. A total of 226 export countries and regions have been reached.

"These data show that the export situation of China's hardware products has clearly improved. As China's hardware industry's main export platform, China International Hardware Exhibition has also overcome a lot of difficulties, ushered in a new turn." China International Hardware Show The organizer, Ms. Shi Lanlan, executive vice president of China National Hardware Association, said.

"In 2009 and 2010, where exports were facing difficulties, China International Hardware Show proposed the guiding principles of 'walking on two legs' of foreign trade and domestic demand, through domestic demand to make up for the lack of foreign trade demand, and opened China International Building Hardware Show (CIBHS). The two special exhibitions of China International Locks and Security Products Exhibition (CILS) segmented the categories and services of exhibits; increased investment to expand foreign trade channels, and increased the demand for traditional European and American markets to increase South Asia, the Middle East, and Africa. The invitations from professional buyers in emerging markets such as Russia, South America, Oceania and Japan and South Korea ensure the quantity and quality of overseas buyers at the show; through the establishment of cooperative relationships with well-known building materials cities, hardware and building materials markets, and home stores in the country, they are invited to attend the conference. Purchasing; Cooperate with many domestic hardware, building materials, home furnishing industry distributors and other agencies to jointly organize a large procurement team to attend the conference; hold ''Gold Buyer'' activities for exhibitors to hold the ''Dealer's Conference'' during the exhibition 'Provide funding subsidies to help companies expand their domestic sales channels,' said Shi Zhichang.

In addition, the China International Hardware Show was successfully held through activities such as the "China Real Estate Industry and Related Industries Development under the New Deal" Summit Forum, the "Faucet Industrial Design Competition", "China Hardware New Products Exhibition and Release", and "Building Hardware Products Sourcing Fair". It attracted the attention and participation of people from all walks of life at home and abroad and achieved a good response.

“These measures have played a big role in the hardware industry in the predicament and have made the exhibition a bright spot and a grand event for the Chinese hardware industry in the financial crisis.” Chairman Shi Yi said, “In the face of new opportunities for export recovery, China The International Hardware Show will continue to give full play to its advantages and help exhibitors re-expand the traditional European and American markets while maintaining their efforts in the development of emerging markets, taking into account the needs of the domestic domestic market."