Security companies should participate in group purchase

In the domestic Internet, the two most popular search terms this year are Weibo and group purchase. Because it can provide users with a larger amount of discounts in living expenses, group buying websites are increasingly sought after by netizens, and it has also triggered a new round of Internet consumption boom. Today, the number of group buying websites in China has grown to more than 4,000. Faced with the surging popularity of domestic group buying websites, the security industry also has to carefully consider the benefits it can bring.

China's security industry has gone through 30 years of turbulent history, and the security industry has grown to a certain scale. As China’s economy continues to grow by leaps and bounds, citizens’ awareness of safety precautions has been gradually strengthened, and the demand for security products has continued to expand. With the launch of large-scale projects such as the Safe City, the Olympics, the Expo, the Asian Games and the Universiade, the demand for security products has increased, making the security industry show a flourishing trend. The age of major security has arrived, and major security companies are racing around to make every effort. In the face of an increasingly complex market, how should security companies seek solutions? Group purchase may bring profits and reputation to the company, but security companies have to examine the situation of group purchase.

Group purchase is currently the most ideal business model for the current hot e-commerce. And for a small number of small companies that are silent in the market and unable to invest huge amounts of money in marketing, the low price war for group buying may be a good brand marketing position. With the help of group purchase, consumers are quickly allowed to understand and understand their brand, and the brand's core concepts are continuously input to the target people, creating a clear image. Expand brand influence and enhance the efficiency of the company.

However, many of the products purchased by the group are sold at a price, the products are sold at a very low price, and some even sell at a loss. How many manufacturers can continue to stick to it for a long time? The price given by group purchase has given the concept of puerile to most merchants. It is not easy to increase the profit of a company from group purchase. Perhaps a certain number of merchants take out their own inventory or sell defective goods as the head of group purchase, cash flow is realized. However, this cannot be carried out for a long time, or it may not be possible for companies to survive long-term, low-priced group purchases. Therefore, there are various problems and disadvantages in group purchase. The shoddy goods are used to counterfeit the real and virtual plateau prices and the preferential prices have shrunk.

Looking at the development trend of current group purchases, regardless of the popularity of the capital market or the degree sought by consumers, group purchases will gradually return to calm from the madness, eventually slamming the waves, "the winner is the king, and the loser is the skeleton." In the virtual battle in the Internet field, it is in an invincible position. This depends on the business itself to manage and grasp.