Today, in the development of e-commerce, our consumption patterns and living habits have changed in many ways. Whether it is C2C platform or B2C platform, user experience is always the first. How to get the customer's approval, in addition to strict guarantee of product quality, do a good job of pre-sales and after-sales service, the direction of home e-commerce to further enhance the competitiveness of enterprises is also a business has to think about. Insiders pointed out that in this integrity in March, price transparency will become a key point to improve user experience. Some local governments have proposed the policy of “trade-in†for the improvement of people's livelihood, and they have also received responses from many businesses. However, from the market reaction, this move has not received much recognition from consumers. One of the important issues is the problem of price opacity. From the perspective of the feasibility of this policy, both businesses and consumers seem to be in a two-way reciprocal state. But what about the truth? Take Tianjin as an example. Let's not say that furniture can only offset the price ratio of 5 percent of new furniture. Just talking about the pricing of new furniture, as a consumer, I think everyone will have such a question in their hearts. Is it possible for the merchant to increase the price by 5% and then do the old-for-new, so that consumers not only do not get the discount but also Give the merchant an old piece of furniture for free. The online furniture sales price is transparent or the home e-commerce tomorrow is similar to the event. Last year, Taobao’s vigorous promotion of the double eleven promotion indicated 50% of the audience. It is reported that some sellers first increase the price and then discount, to consumers. Such a promotion can not afford to hurt. Any discounted promotions with opaque prices are meaningless to some extent. Therefore, people in the industry said that the price transparency of the furniture industry is urgent, and price transparency is of great significance to the entire industry. Price transparency benefits the three parties of production, purchase and sales. For the business, once the company image of "children are not deceived, not price" is established, it is the most valuable asset for the long-term development of the company. The company has a good reputation in the hearts of consumers. More effective than how much advertising costs are invested. For the production enterprise, the products are recognized by the consumers, the sales volume of the dealers is increased, the output of the production enterprises is naturally increased, and the profits are also increased.
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