Measuring the effectiveness of hardware network marketing is the last word

From the pressure of the economic crisis in 2008 to the current economic recovery, business owners are confused about how to use network marketing to survive the crisis. They are urgently needed someone to suggest directions. Here we will share with you about the Internet. Several views and opinions on marketing.

Let's take a look at the development prospects of the online marketing market. This financial crisis has had no great influence on online marketing.

First of all, from the overall market, the network marketing market continues to maintain rapid growth. In 2007, China’s online marketing market revenue has exceeded 10 billion yuan. This economic crisis will not have much impact on the network marketing market. In the future, this figure will grow at a high speed. Second, from the point of view of marketing, B2B platform and search engine will still become the two most important ways of corporate network marketing. Finally, from the point of view of marketing, effectiveness marketing is the general trend of future network marketing, and effect-oriented marketing will be increasingly welcomed by enterprises. Network marketing will shift to the effect-led online marketing 2.0.

Just mentioned the Internet Marketing 2.0, then let us talk about what are the advantages of Internet Marketing 2.0. Internet marketing 2.0 includes three phases: “build a website + promotion + traffic conversion”. It focuses more on the transformation of the effectiveness of online marketing, and is based on the final marketing effect-oriented online marketing model, while the traditional network marketing or online marketing 1.0 mostly Concerned about "build + promotion", or just promotion, but not enough attention to how to guide traffic conversion into sales. The future of online marketing will inevitably shift to the effect of marketing. Internet marketing 2.0 is based on the purpose of effect-oriented, and integrates a variety of marketing methods of network marketing, focusing on solving the customer's most concerned about the marketing effect. Some drawbacks of traditional network marketing, such as the inability of enterprise websites to meet the needs of corporate network marketing, the difficulty in obtaining effective traffic for network promotion, low traffic conversion rate, and wasteful business opportunities. These problems will be solved in the era of Internet Marketing 2.0.

In other words, Internet Marketing 2.0 can not only help companies obtain effective traffic, but also increase the traffic conversion rate. It is a new network marketing model that aims at effect orientation. What is the effect of search engine marketing and what are the problems in search engine marketing? For SMEs, search engines should be a very important part of the overall marketing of an enterprise. There are two problems in the search engine marketing of SMEs: First, they ignore the optimization of the SEO of the company's website, and do not pay enough attention to the search engine marketing. Second, ignoring the flow of search engine marketing, or do not know how to convert, many business owners think that I only need to put ads on search engines on it, ignore the design and optimization of ad undertake page. This causes the search engine to deliver traffic, but it does not translate into sales. Therefore, SMEs should optimize their own company website SEO, of course, can also use the existing large companies to provide website services to do search engine promotion, such as Alibaba launched the shop, according to test the effect of SEO shop is not very Yes, he also provides various traffic conversion promotion tools such as visitor statistics and online customer service, which can greatly promote traffic conversion and increase transaction rate.

At present, many B2B websites have integrated B2C functions. Is this model promising and why?

This is not easy to say B2B's business model of B2C integration is very optimistic in the domestic development department. This model actually involves 4 different user groups. It is very difficult to be professional when it comes to a wide range of aspects. The Internet is only one of the best, there is no third and fourth, and in the long term only the top two in the industry or sub-industry can be achieved. The company can survive. Some people think that B2B and B2C are sellers of their companies and all belong to the same group. In fact, this is a misunderstanding. Most of the B2B sellers at this stage are manufacturing companies, and most of the B2C sellers are channel distributors or retailers. The overlap between the two groups is not high. For the platform of Pan-C users, Taobao has taken the absolute leading edge. Many netizens have developed the spending habits of shopping on Taobao. Baidu does not necessarily come in with great entertainment, let alone a new company.

It has been found that many companies are very keen to promote themselves on a simple B2B website and hope to open their overseas sales outlets through B2B websites. How do you see this?

How to choose the path for overseas promotion is to see where their buyers are. The B2B platform and search engine are very important promotion channels. Like foreign trade B2B platforms such as Alibaba, Made-in-china, and Global Sources, the large number of overseas buyers they have accumulated in the long-term operation process, such as Alibaba, has more than 4 million. At the same time, the B2B platform can also provide a series of services such as credit certification and online online communication, making it easier to connect with overseas customers. From the publicly available data, although the export situation has shrunk this year, from the publicly available data, the Alibaba China supplier's customers are still growing. It can be seen that the B2B platform is still very much recognized by exporters.

What about the future development trend of the B2B industry and what impact does the economic crisis have on B2B?

Domestic B2B e-commerce will usher in a period of rapid development. First, the country must vigorously stimulate domestic demand. The rapid development of the domestic trade economy will drive the further prosperity of the domestic B2B market. Second, under the influence of the economic crisis, domestic enterprises will shrink their spending, and more market and transaction behavior will rely on them. In the more convenient and inexpensive channels that the network to carry out; Third, Baidu access to this market will intensify competition in this market, but also will greatly promote the rapid development of this market.

Just mentioned that Baidu's entry into the B2B market will exacerbate competition in this market. What impact will Baidu's involvement with B2B have on this industry?

Baidu's involvement in the B2B market is both a natural extension of its e-commerce strategy and a natural choice for improving the layout of its business model. Baidu's intervention in B2B will not have a major impact on the B2B industry in the short term. Although Baidu has grasped this traffic flow from the Internet, it lacks e-commerce experience and professional talent reserves. Even if it adopts a free strategy to enter the B2B market, it will be difficult within three years. Enter the first camp of B2B field. But in the long run, I think that Baidu's entry into B2B as a spoiler will likely change the business model inherent in this field.

Baidu's entry into B2B is also a good thing for SMEs. Full competition can promote the rapid development of the entire industry and customers will have more choices.