2012 bathroom plumbing will increase the maximum price increase by 15%

According to market research, some well-known plumbing and sanitary brands have raised the price of products without fear of market sales pressure. Industry insiders predict that more and more plumbing sanitary ware brands will join the ranks of rising prices in 2011, and collective price increases will begin to show. Does the company really rise without fear of price increase? Will the plumbing and sanitary ware industry, which is known as “low price”, be “difficult” in raising prices? The collective price increase will affect the development of plumbing and sanitary ware industry?

“The last time before the price increase, the discount was on sale, and the concession was expedited.” “The product has to go up and it's time to buy it.” “To decorate a new house for the New Year, we didn’t catch up with the New Year’s Day promotion season, and the price of toilets after the holiday season was actually higher. For 150 yuan, it will rise faster than the increase at the end of the year.” “Metal raw materials, plates, and labor have all gone up. Products will not be able to maintain prices without going down.”...

"Rising" sounds in the busy season of renovation, whether it is businesses or consumers are "up" change. So, what is the first wave of gains in sanitary plumbing products after New Year's Day? Journalists experience consumer acquisition of "intelligence."

Wrigley plumbing sanitary ware sales personnel said that “the manufacturer’s notice, after the New Year’s Day, Wrigley plumbing sanitary ware products increased prices, and raised about 10%-15% on the basis of the original price.” Not only that, the reporter also obtained from the relevant person in charge of the factory. Knowing that the Wrigley Group's Wrigley, Faenza and Anwar plumbing sanitary ware all prices, and the average increase of not less than 10%.

In addition, Kohler and Toto still insisted on price increases in previous years. The former is between two and three hundred dollars, and the latter is between five and ten percentage points. Huida's price increase will be officially launched in March, and the increase may be 10%. Liang Jiansheng, director of Hengjie Plumbing Bathroom Marketing Center, said that Hengjie Plumbing Co., Ltd. will not adjust the price of existing products for the time being, but it will develop products with higher added value to gradually realize product updates. In other words, the new products launched by Hengjie Plumbing Bathroom in 2011 will be launched with a new price system.

It is not difficult to see from the above information that the well-known plumbing sanitary ware brands have joined the price increase army after New Year's Day, but few have heard of the price increase action of small and medium-sized brands. In this regard, in the words of Wrigley's general manager Fang Chun, “The market changes are always driven by big brands. This change in price rise must also be started by big brands. Some small brands do not have the ability to pay premiums. The price will die faster, which depends on the strength of the brand." Visible, small and medium-sized brands are not "cold" on the rise in costs, but waiting in the wings.

In previous years, in the golden weeks of large and small, plumbing bathroom prices battle one more than a fierce, "Plumbing bath package price 999 yuan," "Special toilet 499 yuan," "breaking price, toilet only 99 yuan" ... ... The price war rushed to cities and towns of plumbing and sanitary ware manufacturers to kill each other at a price of “no minimum and only lower”. The level of excitement comparable to that of Shi Jian and Hagong in “72 Tenants” shouted out the jump price at Dou Sai Street in Mongkok. The plot. However, seeing the news that the one-and-a-half plumbing and plumbing brands have raised their prices, you should believe that the plumbing bathroom is no longer an endorsement of the price war.

In this regard, people in the industry can not help but worry that out of price war plumbing products sold well? However, it turns out that even if the price of the product goes up, the sales volume is still rising. After the New Year's Day, an exclusive interview with “National Home Furnishings CEOs New Year” was launched. When summarizing the market performance of 2010 and New Year's Day Golden Week, they included Toto, Wrigley, Faenza, Anwar, Huida, Eagle, Anmon, and Hengjie. The plumbing and sanitary ware brands such as Dufini, IVI, etc. all said that they had completed their annual targets ahead of schedule. The New Year's Day market also performed better than the Mid-Autumn National Day.

So, without the price of this sword, plumbing bathroom sales rely on what to promote? When interviewed by reporters, Yang Jun, general manager of Dufini plumbing and sanitary ware, not only confirmed that the price system will be adjusted, but also stated that the company will do its best to internalize the cost of price increase, and at the same time increase the added value of products through research and development, services, etc. High cost-effectiveness attracts consumers.

IVI plumbing sanitary wares said that the company realized a few years ago that low prices are not a magic weapon for the market, and that it has adopted measures such as optimizing the production process and expanding production capacity at the production base to reduce production costs.

It can be seen that in the face of high inflationary pressures in the domestic economy, plumbing and sanitary ware companies have long realized that product price increases are imperative. It can be predicted that in 2011 the plumbing and sanitary ware industry or the current collective price increase behavior. Faenza General Manager Yan Bangping also had to admit, “In 2010, the CPI index increased by 5.1%. Almost all of the raw materials have increased. At the same time, staff salaries and welfare expenses have all increased substantially. Therefore, I believe many companies cannot bear the cost. Growth. Now that the price of the product remains the same, even less, I believe that most companies should have such a price adjustment."

The price of the product has risen. New Year's Day sales have achieved a good start. There are two prerequisites. First, the price increase brands are all major brands of plumbing and sanitary ware, and the high-end customer base does not have too many sensitive responses to price adjustments that are not high. Second, under the circumstances that the previous Golden Week was not being used for consumption, the last Golden Week of New Year's Day was in the peak season of the decoration season. It was a normal phenomenon that a rare sales rebound occurred. Then, if the price increase trend becomes more and more obvious, the price increase rate may increase, and the formation of collective price increases, will it play a negative role in the development of the plumbing and sanitary ware industry?

Huang Xinhong, Secretary-General of the Professional Committee of Building Ceramics of China Ceramic Industry Association, has his own unique insights. He believes that product prices are the development trend of the industry. Low-price and low-level industry competition is not what we want to promote. The production cost of the Taowei industry is still relatively high. If we still maintain the original level, it will be unfavorable to the development of the industry. He has been advocating to increase the technological content, cultural and artistic content of products, and to increase the added value of the products as a development goal of Taowei's enterprises, instead of blindly winning with scale or winning with low-level competition.

Wrigley's general manager Fang Chun and Huang Xinhong's views coincide. "This year, China's economic inflationary pressure is high and all prices are rising. It is inevitable that plumbing and sanitary products will rise. This time, it can better reflect whether big brands have the ability to pay premiums. If a big brand does not have the ability of premium, it cannot survive, and under the premise of premium, it puts higher requirements on the brand's product quality, function and service.If you can provide higher value, make the value and price match Even if it is worth the money, consumers will naturally accept it."

Wrigley does this. As the leading brand of plumbing and sanitary ware, it is not simply to increase prices in order to increase prices, but to consider the general direction of the development of the industry, to improve the quality of products while improving product prices, and to improve the company’s service and management system. Promote business transformation to a more benign and healthier direction. It can be seen that the price increase is not necessarily a bad thing for the development of the company. From a certain perspective, it is more likely to promote the development of the industry.